Tims China Opens 600th Store as it Expands to New Cities
17 Janeiro 2023 - 6:00AM
TH International Limited, the exclusive operator of Tim Hortons
coffee shops in China (Nasdaq: THCH) (“Tims China”), today
announced that it has opened its 600th coffee shop.
The 600th store is located in Zhongshan in
Guangdong province, part of Tims China’s Pearl River Delta cluster,
which includes Shenzhen and Guangzhou. A city of more than three
million people, Zhongshan is renowned for its cuisine and floral
beauty. Tims China celebrated the milestone with an opening
ceremony in Zhongshan on January 13 and welcomed nearly 800 eager
fans, many already members of Tims’ loyalty club, which has over 11
million members.
Pictures of the 600th Store Opening in
Zhongshan
Disciplined expansion
Tims China’s cluster strategy enables the
company to build store density rapidly, increasing brand awareness
and convenience, enhancing supply chain efficiency, and improving
margins. With four main clusters centered around Shanghai, Beijing,
the Chengdu-Chongqing region, and the Pearl River Delta, Tims China
has opened in more than 39 cities, each with more than one million
residents.
天好咖啡(Tian Hao Coffee): Brand Name in Chinese
Expanded branding
Tims China also announced new branding
highlighting its Chinese language name “Tian Hao Coffee” (“天好咖啡”).
“Tian Hao” – literally “good day” – captures the atmosphere and
spirit of Tims China, underscoring how Tims brings each guest a
better day by serving great beverages and fresh food with complete
convenience.
Yongchen Lu, CEO of Tims China, said, “We’re
excited about 2023 as we advance our expansion and localization
deeper into China. We look forward to sharing the ‘Tian Hao’
experience and giving more people across China the opportunity to
sample our products and be our guests.”
About TH International
Limited
TH International Limited (Nasdaq: THCH) (“Tims
China”) is the parent company of the exclusive master franchisee of
Tim Hortons coffee shops in China, including Hong Kong and Macau.
TH International Limited was founded by Cartesian Capital Group and
Tim Hortons Restaurants International, a subsidiary of Restaurant
Brands International (TSX: QSR) (NYSE: QSR).
Tims China offers freshly brewed coffee, tea and
other beverages, bakery & sides, and sandwiches and is an
emerging coffee champion in China. The brand's philosophy is rooted
in world-class execution and data-driven decision making and
centered on true local relevance, continuous innovation, genuine
community, and absolute convenience. For more information, please
visit www.timhortons.com.cn.
Contacts
Public Relations ICR, LLC
TimsChinaPR@icrinc.com
Follow @TimHortonsChina
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/65198bbc-5b59-4eaf-bf13-f925c9c4886b
https://www.globenewswire.com/NewsRoom/AttachmentNg/cd192958-1f0e-407c-8b4b-bc89d5fa112c
https://www.globenewswire.com/NewsRoom/AttachmentNg/17c529ae-026d-4d72-9d74-e55ced5f1664
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