Reed’s Inc. (NASDAQ: REED) (“Reed’s” or the “Company”), owner of
the nation’s leading portfolio of handcrafted, natural ginger
beverages, announces the appointment of Christopher Burleson as
Chief Commercial Officer. Joining the Company’s executive
leadership, Burleson brings over 15 years of progressive sales
leadership experience to Reed’s.
As Chief Commercial Officer, Burleson will lead the sales
organization as well as partner with the operations department to
streamline supply chain and cost reductions initiatives. He will
also focus on strategic partnerships and growth opportunities
leveraging his financial experience enhancing profit targets.
Throughout his career, Burleson successfully developed and
executed sales strategies in the emerging beverage space. He has a
track record of leading teams to drive results in dynamic retail
landscapes while functioning as a cross-departmental leader.
Burleson was formerly the Vice President of Sales, US-Retail at
Fever-Tree Drinks, Plc, where he was responsible for the creation,
implementation and execution of its retail strategy for the U.S. He
grew their account base by over 100,000 new points of distribution
and increased velocity per outlet in new and existing
retailers.
“Chris’ energy and experience leading sales teams will be a
catalyst to our continued expansion,” said Norman E. Snyder, Chief
Executive Officer at Reed’s. “I have known Chris for over 10 years
and witnessed his development and growth. He knows Reed’s and the
category very well. We are confident Chris’ experience and
leadership will take us to the next level.”
“I’m excited to join Reed’s and help drive this portfolio of
storied, premium brands across new and existing channels,” said
Burleson. “I am a long-time purchaser of Reed’s products, and, as a
former competitor, I know there is significant opportunity to
expand our customer base, reach new consumers and generate
profitable growth.”
In addition to Fever-Tree Drinks, Plc, Chris was the Chief
Commercial Officer for Kin Euphorics, a start-up beverage company
where he oversaw distribution implementation and product
commercialization. He previously worked in various sales roles at
Voss Water of Norway, Pop Water, Inc., and Jones Soda.
For more information about Reed's, Inc., please visit the
Company's website at: http://www.drinkreeds.com or call
800-99-REEDS. Follow Reed's on Twitter, Instagram, and Facebook
(@drinkreeds).
About Reed's, Inc.
Reed’s is an innovative company and category leader that
provides the world with high quality, premium and naturally bold™
better-for-you beverages. Established in 1989, Reed's is a leader
in craft beverages under the Reed’s®, Virgil’s® and Flying
Cauldron® brand names. The Company’s beverages are now sold in over
45,000 stores nationwide.
Reed’s is known as America's #1 name in natural, ginger-based
beverages. Crafted using real ginger and premium ingredients, the
Reed’s portfolio includes ginger beers, ginger ales, ready-to-drink
ginger mules, ginger shots, and ginger candies. The brand has
recently successfully expanded into the zero-sugar segment with its
proprietary, all-natural sweetener system.
Virgil's® is an award-winning line of craft sodas, made with the
finest natural ingredients and without GMOs or artificial
preservatives. The brand offers an array of great tasting, bold
flavored sodas including Root Beer, Vanilla Cream, Black Cherry,
Orange Cream, and more. These flavors are also available in nine
zero sugar varieties which are naturally sweetened and certified
ketogenic.
Flying Cauldron® is a non-alcoholic butterscotch beer prized for
its creamy vanilla and butterscotch flavors. Sought after by
beverage aficionados, Flying Cauldron is made with natural
ingredients and no artificial flavors, sweeteners, preservatives,
gluten, caffeine, or GMOs.
For more information, visit drinkreeds.com, virgils.com and
flyingcauldron.com.
Cautionary Note Regarding Forward Looking
Statements
Statements in this release that are not historical are
forward-looking statements made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Words such as "opportunity," "generate," "confident," "intend,"
“next level” and "will" and variations of such words and similar
expressions are intended to identify such forward-looking
statements. Among other things, quotations from management in this
announcement as well as statements about management’s
beliefs and expectations and Reed's strategic and operational
plans are forward-looking statements. Such forward-looking
information reflects management's current beliefs and is based on
information currently available to management. The ability of
Reed’s management to predict future events or conditions or
their impact or the actual effect of existing or future plans or
strategies is inherently uncertain. These forward-looking
statements are not guarantees of future performance and involve
risks, assumptions, and uncertainties, including those described in
Item 1A (Risk Factors) of our most recent Annual Report on Form
10-K and in other documents that we file or furnish with the
Securities and Exchange Commission, which you are encouraged to
read. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove incorrect,
actual results may vary materially from those indicated or
anticipated by such forward-looking statements. Accordingly, you
are cautioned not to place undue reliance on these forward-looking
statements, which speak only as of the date they are made. We
expressly disclaim any current intention to update publicly any
forward-looking statement after the distribution of this release,
whether as a result of new information, future events, changes in
assumptions or otherwise.
Investor Relations Contact
Sean Mansouri, CFAElevate IRir@reedsinc.com (720) 330-2829
Reeds (NASDAQ:REED)
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