Builders Rank Trex® Their Brand of Choice for Composite Decking & Railing
26 Abril 2023 - 12:58PM
Continuing its legacy as the outdoor living brand of choice, Trex
Company [NYSE: TREX], the world’s largest manufacturer of
high-performance, wood-alternative decking and railing, has once
again topped the rankings in Builder Magazine’s 2023 Brand Use
Study. This year marks the 16th consecutive year that Trex has
earned top honors in the Composite Decking and Deck Railing
categories, reinforcing its unparalleled prominence and preference
among trade professionals.
The annual survey measures the attitudes of
builders, developers and contractors towards the products they
recognize, use and trust. The results of this year’s study are
based on input from more than 1,000 building professionals who
voted Trex #1 for “brand familiarity” and “brand used most” in both
of its main product categories.
“This recognition is especially meaningful because
it reflects the opinions of trade professionals and industry
insiders who not only use our products but who influence the
decisions of others,” said Leslie Adkins, vice president of
marketing and ESG development for Trex. “We value the trust and
confidence that professionals place in our brand and products, and
we are extremely proud to be their preferred brand.”
Among the factors influencing brand selection in
the Builder study were product performance, warranty, product
availability, ease of installation, product price, reputation,
manufacturer/dealer relationships and product sustainability.
Following are highlights of this year’s results:
Composite Decking
- Trex was cited by 88% of respondents as the brand with which
they are most familiar;
- 82% indicated that they have used Trex decking over the past
two years;
- Nearly half (47%) cited Trex as the decking brand they use
most.
Notably, Trex was named 20% more often than its
closest competitor as the decking brand trade professionals used
over the past two years.
Deck Railings
- 91% of respondents cited Trex as the brand with which they are
most familiar in the deck railings category;
- More than two-thirds (71%) indicated that they have used Trex
railing in projects over the past two years;
- 59% cited Trex as the railing brand they specify and use the
most – more than three times as many as the nearest competitor
(16%).
“Studies like this reinforce the power of the Trex
brand and our commitment to providing high-quality products that
deliver superior projects and satisfied customers,” added Adkins.
“We are honored to have consistently earned this recognition over
the past 16 years and will work hard to continue delivering on our
brand promise of performance, innovation and aesthetics.”
The complete results of the 2023 Builder Brand Use
Study are posted online and will be featured in the May 2023 issue
of Builder magazine.
For more information about Trex and its portfolio
of high-performance outdoor living products, visit trex.com.
About Trex Company, Inc. For more
than 30 years, Trex Company [NYSE: TREX] has invented, reinvented
and defined the composite decking category. Today, the company is
the world’s #1 brand of sustainably made, wood-alternative decking
and deck railing – all proudly manufactured in the U.S.A. – and a
leader in high performance, low-maintenance outdoor living
products. The undisputed global leader, Trex boasts the industry’s
strongest distribution network with products sold through more than
6,700 retail outlets across six continents. Through strategic
licensing agreements, the company offers a comprehensive outdoor
living portfolio that includes deck drainage, flashing tapes, LED
lighting, outdoor kitchen components, pergolas, spiral stairs,
fencing, lattice, cornhole and outdoor furniture – all marketed
under the Trex® brand. Based in Winchester, Va., Trex is proud to
have been named 2023 America’s Most Trusted® Decking Brand* and one
of 2022’s 50 Best U.S. Manufacturers by IndustryWeek. For more
information, visit Trex.com. You may also follow Trex on Facebook
(trexcompany), Instagram (trexcompany), Twitter (Trex_Company),
LinkedIn (trex-company), TikTok (trexcompany), Pinterest
(trexcompany) and Houzz (trex-company-inc), or view product and
demonstration videos on the brand’s YouTube channel
(TheTrexCo).
*2023 DISCLAIMER: Trex received the highest
numerical score in the proprietary Lifestory Research 2023
America’s Most Trusted® Outdoor Decking study.
Study results are based on experiences and perceptions of people
surveyed. Your experiences may vary. Visit
www.lifestoryresearch.com.
Contact: Corinne Racine or Taylor SpanbauerL.C.
Williams & Associates 312-565-4615 or
800-837-7123cracine@lcwa.com or tspanbauer@lcwa.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/421f6a8d-9d78-4f5b-b5e6-69515a5790ab
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