Treasure Global Announces Strategic Brand Partnership For Zstore Affiliate Program Enhancing Its Health and Wellness E-Commerce Solution
15 Maio 2023 - 9:00AM
Treasure Global Inc (NASDAQ: TGL) (“Treasure Global,” or the
“Company”), an innovative technology solutions provider for the
F&B industry, today announced an exclusive partnership with
enogy, a health and wellness brand, to expand the range of products
available on its e-commerce marketplace, Zstore, targeting the
large and growing health and wellness industry.
As part of the partnership, enogy products will be exclusively
available in the Zstore marketplace within the ZCITY app, a digital
entrepreneurship platform. In addition, Treasure Global will
promote enogy products to its expanding database of Zmembers,
leveraging a combination of conventional and cutting-edge digital
marketing strategies to quickly target ZCITY users.
Through ZCITY ‘s AI technology, Treasure Global will customize
the app's product offerings to consumers' preferences and spending
habits. In addition, the new revenue stream from enogy and other
affiliate partner products sold on the ZCITY app will contribute to
Treasure Global’s revenue growth and brand presence as it continues
to expand throughout Malaysia and beyond.
"Our partnership with enogy will expand the range of health and
wellness products available to our customers, broadening the appeal
of ZCITY for customers wanting to improve their wellbeing.
Furthermore, by aligning with enogy's existing international reach
in mainland China and regional expansion plans in Indonesia, South
Korea and Japan, it will increase the brand exposure of Zstore and
the ZCITY app," said Sam Teo, Chief Executive Officer of Treasure
Global. "We believe there is a strong demand for high-quality
health and wellness products, and enogy is at the forefront of this
market as we continue to grow in Malaysia and beyond. Consumers are
increasingly health conscious with the market for vitamins and
minerals anticipated to boom rapidly in Malaysia, projected to
reach an estimated $193.4 million by 20271. Further, it is reported
that Asia-Pacific is the world’s largest wellness market at $1.5
trillion which continues to grow with strong momentum2. Treasure
Global looks forward to expanding its health and wellness offering
to keep customers engaged with additional enogy products as well as
access to other popular health and wellness brands," concluded Mr
Teo.
enogy is available in Hong Kong and mainland China (Shenzhen,
Guangzhou and Dongbei) markets, and plans to expand into Indonesia
next, the largest economy in Southeast Asia. Moving forward, enogy
also plans to enter South Korea and Japan.
enogy's first product to launch on Zstore is the “Mix Blueberry
Powder & Astaxanthin”, which results from 10 years of research
and development. The health product is formulated as a powerful
antioxidant to stimulate immune reactions with blueberries and
Astaxanthin, known to be 6,000 times stronger than vitamin C. The
superfoods in the health product can help enhance vision, boost
immunity, fight ageing, improve skin, and improve overall
well-being3.
In addition, enogy will soon release its second product, S3,
which is tailored to the needs of the fitness industry. S3 is a
cutting-edge product designed to help individuals achieve their
fitness goals and lead healthy, active lifestyles. enogy plans to
launch S3 in the third quarter of 2023 and will simultaneously
promote the product in the Hong Kong and China markets. With this
new addition to its product line, enogy is poised to continue its
rapid growth and success in the health and wellness sector.
About Treasure Global IncTreasure Global is a
Malaysian solutions provider developing innovative technology
platforms to improve the F&B industry. Treasure Global has
developed two technology solutions: the ZCITY App, a unique digital
ecosystem that transforms and simplifies the e-payment experience
for consumers, while simultaneously allowing them to earn rewards;
and TAZTE, a digital F&B management system providing merchants
with a one-stop management and automated solution to digitalize
their businesses. Treasure Global also acts as a master franchiser
in SEA for popular restaurant chains, while providing them with the
TAZTE solution. As of March 31, 2023, ZCITY had over 2,400,000
registered users.
For more information, please visit
https://treasureglobal.co/
Forward Looking StatementsThis press release
may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended. Such
forward-looking statements are characterized by future or
conditional verbs such as “may,” “will,” “expect,” “intend,”
“anticipate,” “believe,” “estimate” and “continue” or similar
words. You should read statements that contain these words
carefully because they discuss future expectations and plans, which
contain projections of future results of operations or financial
condition or state other forward-looking information.
Forward-looking statements are not guarantees of future
performance, are based on certain assumptions and are subject to
various known and unknown risks and uncertainties, many of which
are beyond the control of the Company, including those set forth in
the Risk Factors section of the Company’s registration statement
and preliminary prospectus for the Company’s initial public
offering filed with the SEC. Copies of these documents are
available on the SEC’s website, www.sec.gov. These forward-looking
statements cannot be predicted or quantified and consequently,
actual results may differ materially from those expressed or
implied by such forward-looking statements. The Company undertakes
no obligation to update these statements for revisions or changes
after the date of this release, except as required by law.
For further information, please contact:
U.S. Investor ContactAllison SossKCSA Strategic
Communicationsir_us@treasuregroup.co
Malaysian Investor
Contactsir_my@treasuregroup.co
Media ContactSue Chuah, Chief Marketing
OfficerTreasure Global Incmediacontact@treasuregroup.co
_____________________________1
https://www.statista.com/forecasts/1199315/revenue-vitamins-minerals-malaysia.2
https://globalwellnessinstitute.org/global-wellness-institute-blog/2022/05/17/asias-1-5-trillion-wellness-economy-shrank-least-during-the-pandemic/3
https://www.thestar.com.my/lifestyle/health/womens-world/2022/06/27/astaxanthin-is-renowned-for-its-powerful-antioxidant-qualities.
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