Rocky Mountain Chocolate Factory, Inc. (NASDAQ: RMCF) (the
"Company," "we" or "RMCF"), an international franchiser and
manufacturer of gourmet chocolates and other confectionary
products, today announced that Chief Executive Officer Rob Sarlls
has completed his "50 Visits in 50 Weeks" listening tour early and
has commenced Year Two of his tour. Between now and April 30, 2024,
he will visit with at least another 50 of the Company's
franchisees. He began this year’s effort in early May in Tilton,
NH, the Company’s most distantly located U.S. store from its
headquarters in Durango.
The Company also announced it has established
two new management positions to enhance franchisee development and
adherence to brand standards. Lisa Taylor was named Senior
Director, Franchise Success. Fred Sabatini was named Director,
Brand Standards.
“My face-to-face discussions with franchise
owners and their staffs, and personal observation of on-site
conditions of the stores, have not only contributed to a
strengthened working relationship with the store operators, but
also helped to identify new practices and procedures that can and
will benefit the Company and all who promote our products,” Sarlls
said.
Sarlls formulated the “50/50” concept in late May 2022, shortly
after assuming the role of CEO. He began his year-long commitment
with stops in the central and southern U.S. as he traveled en route
to Company headquarters in Colorado. He completed the final leg of
the listening tour in late April 2023 in Seattle, following stops
at six RMCF airport locations across the country.
“We like to think it’s all about the chocolate,” said Sarlls,
“but in the end it’s truly about being superior in delivering for
our franchisees – essentially Business as a Service (“BAAS”). By
improving our execution for and with our franchisees, we create
wealth both for them and RMCF stockholders. Working more closely
together, we can continue to identify areas for improvement, and
provide customized solutions to help them succeed.”
Sarlls added that the “50/50” outreach has sparked a number of
mutually important changes for both the Company and its franchisees
over the course of the past year.
“The Franchisee Advisory Council (FAC), formed in January 2023,
has fostered timely, consistent and transparent dialogue among
franchisees and the Company,” he noted. “As we continue to evolve
and execute on our strategic transformation, their collaboration
and participation in the changes brought to the business are
critical for helping the rest of the RMCF network understand and
adopt the changes.”
The objectives of the two newly created management positions are
to enhance the franchisee network’s profitability and
effectiveness, including assisting with pending changes. “These new
roles are a direct result of insights gained during the course of
our many discussions with franchisees. Adding these functions
reflects the evolutionary progress of our business transformation
and reaffirms the value franchisees contribute to the Company’s
success and competitive position.”
SENIOR DIRECTOR, FRANCHISE SUCCESSLISA
TAYLOR
Lisa Taylor serves as a trusted advisor to our
franchise business owners, providing insights and strategies to
drive store business and performance. In this new role, reporting
to CEO Rob Sarlls, she will focus her efforts on developing,
sharing and co-executing on proven strategies to help franchisees
optimize sales and store level profitability. Taylor began her
career with Rocky Mountain Chocolate Factory in 1994 as a clerk
when her family opened two franchise locations at Denver
International Airport. She joined the corporate office in 1999
working directly with franchise owners as a Field Consultant,
Regional Manager, and then Director prior to assuming her current
role. She is a graduate of Arizona State University with degrees in
Journalism and Political Science and a minor in business.
DIRECTOR, BRAND STANDARDSFRED
SABATINI
Fred Sabatini has been appointed to oversee
brand standards adherence for the RMCF family of stores. Reporting
to CFO Allen Arroyo, he consults with franchise partners to ensure
compliance with brand mandates and initiatives, playing a key role
in developing and supporting operational tools, administering
operational reports, and setting goals and standards of the
franchising system. Sabatini previously held senior responsibility
for the Company’s recently sold frozen yogurt business, with prior
experience in supply chain, compliance, and field operations
support throughout the RMCF system. He is a graduate of Western
Colorado University.
About Rocky Mountain Chocolate Factory,
Inc.Rocky Mountain Chocolate Factory, Inc., (the
"Company"), ranked number one on Newsweek's list of "America's Best
Retailers 2022" in the chocolate and candy stores category, is
headquartered in Durango, Colorado. The Company is a leading
international franchiser of gourmet chocolate and confection,
manufacturing an extensive line of premium chocolates and other
confectionery products. The Company, its subsidiaries, franchisees
and licensees currently operate over 270 Rocky Mountain Chocolate
Factory stores across the United States, the Republic of Panama,
and the Republic of the Philippines. The Company's common stock is
listed on the Nasdaq Global Market under the symbol "RMCF.”
Media ContactRob
SwadoshSwadoshGroup908-723-2845Rob.swadosh.swadoshgroup@gmail.com
Investor ContactSean Mansouri, CFAElevate
IR720-330-2829RMCF@elevate-ir.com
Rocky Mountain Chocolate Factory CEO Rob Sarlls (far left) in
Tilton, NH on May 4, 2023, during first stop of year two of his "50
Visits in 50 Weeks" listening tour with Company franchisees.
Between now and April 30, 2024, he will visit with at least another
50 of the Company's franchisees. Joining Sarlls (from right to
left) are owners Stacie and Jim Aman, and store manager Lyssa
Nielsen.
Lisa Taylor, newly named Senior Director, Franchisee
SuccessRocky Mountain Chocolate Factory
Fred Sabatini, newly named Director, Brand StandardsRocky
Mountain Chocolate Factory
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