Despite economic challenges, U.S. consumers define vacation as “essential”
22 Junho 2023 - 9:56AM
trivago reveals the top destinations for summer travel as
consumer study finds 77% of US travelers are dipping into their
savings to travel this year.
DÜSSELDORF, GERMANY - June 22, 2023 - The overall price of
lodging has climbed 23.6% over the last two years, but a new study
from global accommodations search platform trivago reveals there’s
a continued desire to hit the road this summer, even if it means
finding new ways to cut costs. Consumers across the U.S. won’t let
rising prices stop them, with a majority (77%) planning to dip into
their savings this year to travel.
Despite a looming recession and the rising cost of goods, U.S.
consumers are still planning to travel this year. In fact,
proprietary summer travel data from trivago for the upcoming travel
season reveals the top destinations U.S. consumers are headed this
year. At the top of the list is Honolulu, Hawai’i followed by
Tokyo, Japan; Dubai, UAE; Istanbul, Turkey; and Lahaina,
Hawai’i.
Summer 2023: top destinations (US
travelers)
- Honolulu (USA)
- Tokyo (Japan)
- Dubai (UAE)
- Istanbul (Turkey)
- Lahaina (USA)
- Antalya (Turkey)
- Palm Beach (Aruba)
- Hong Kong (Hong Kong)
- Belek (Turkey)
- Paradise Island City (Bahamas)
There’s no stopping travelDespite the current
cost-of-living crisis, 36% view a vacation as essential, followed
by 32% who view it as a luxury.In a follow-up question from
previous studies, trivago sought to find what travelers would be
willing to give up to take a trip this year. Two-fifths (40%) would
stop buying new clothes for six months to help save money to go on
vacation. This was followed by using public transportation or
walking to work instead of driving a car (38%), giving birthday
presents to friends (37%), and not going to a friend's bachelor or
bachelorette party (37%). Additionally, 35% would give up their
daily cup of coffee for the year, compared to only 21% last
year.
Keeping things close Travelers are searching for
shorter stays closer to home this year, with almost three quarters
(73%) of U.S. vacationers reporting they are more likely to
consider a ‘staycation,’ booking stays closer to home, due to the
cost-of-living crisis. When determining the budget for their trips,
37% are most likely to plan a low budget trip with 47% likely to
plan a moderate budget trip.Additionally, consumers shared they are
discovering new ways to cut costs by traveling only with carry-on
luggage (20%), opening or using a credit card that allows them to
travel with points (28%), and booking trips during off-peak seasons
(37%).
Compare, compare, compareAs consumers change spending
habits, they are becoming smarter about how they spend their money.
In fact, a majority indicated they compare hotel prices through
different comparison websites (96%). Of these, over three-fifths
(61%) have compared prices more over the last 12 months than in
previous years.When deciding where to travel, 61% consider hotel
location to be one of the most important factors, followed by value
for money (58%). In fact, if a lower-standard hotel had positive
customer reviews, 80% would be more likely to stay there.
To further increase savings, trivago recommends the following
tips to get the most bang for your buck:
- Watch out for last-minute
deals - For short trips and longer holidays alike, watch out
for last-minute deals. When closer to the arrival date (less than a
week), the stay can be cheaper! Hotel prices are higher when
booking too far in advance
- Stay flexible - Try to
travel during the off season or stay in alternative destinations
just outside of main touristic cities
- Avoid hump day - You’ll
pay a higher price when booking your stay on Wednesdays, whereas
booking on Sundays can help save a few bucks
- Compare, Compare, Compare
- Be sure to compare deals using metasearch engines like trivago to
compare prices and find the best offer for you
To learn more, visit trivago.com.
Media Contact corentine.aronica@trivago.com
About trivagotrivago is a global hotel and accommodation
search platform. We are focused on reshaping the way travelers
search for and compare different types of accommodations, such as
hotels, vacation rentals and apartments, while enabling our
advertisers to grow their businesses by providing them with access
to a broad audience of travelers via our websites and apps. Our
platform allows travelers to make informed decisions by
personalizing their search for accommodations and providing them
with access to a deep supply of relevant information and prices. As
of March 31, 2023, we offered access to more than 5.0 million
hotels and other types of accommodation in over 190 countries,
including over 3.8 million units of alternative accommodation, such
as vacation rentals and apartments.
About the SurveyThe survey was deployed online and ran
from March 13-17, 2023 polling a sample of 2,000 US adults aged 18+
going on vacation in the following twelve months.
About the Summer Travel Trends Most searched
destinations on trivago for 5-day stays (or more) from 01.06.2023 –
31.08.2023.
Forward looking statementsThis press release
contains certain forward-looking statements. Words, and variations
of words such as "believe," "expect," "plan," "continue," "will,"
"should," and similar expressions are intended to identify our
forward-looking statements. These forward-looking statements
involve risks and uncertainties, many of which are beyond our
control, and important factors that could cause actual events and
results to differ materially from those in the forward-looking
statements. For additional information factors that could affect
our forward-looking statements, see our risk factors, as they may
be amended from time to time, set forth in our public filings with
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undertake any obligation to update or revise any forward-looking
statement in this press release, except as required by applicable
law or regulation.
As used herein, references to "we", "us", the "company", or
"trivago", or similar terms shall mean trivago N.V. and, as the
context requires, its subsidiaries.
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