First Watch Names Matt Eisenacher Chief Brand Officer
06 Setembro 2023 - 10:01AM
First Watch Restaurant Group, Inc. (NASDAQ: FWRG) (“First Watch” or
the “Company”), the leading Daytime Dining concept serving
breakfast, brunch and lunch, today announced the promotion of Matt
Eisenacher to Chief Brand Officer. He previously served as Senior
Vice President of Brand Strategy and Innovation at First Watch,
spearheading a number of initiatives aimed at growing brand
awareness, defining brand positioning and implementing demand
generation strategies.
“Matt is a proven leader who shares our values, understands our
mission and believes in our vision, and we could not be prouder to
have him take on the role of Chief Brand Officer,” said Chris
Tomasso, First Watch CEO and President. “For the past four years,
Matt has proven to be an invaluable part of this team. His
leadership and marketing expertise have helped us significantly
deepen awareness of the First Watch brand across generations while
also raising the bar on how First Watch shows up in the lives of
our customers.”
During his tenure at First Watch, Eisenacher has overseen a
variety of initiatives that have successfully elevated the brand,
including evolving the Company’s digital touchpoints to enrich
customer experiences and transforming seasonal, limited-time menu
launches into national brand moments. In 2022, Eisenacher was named
one of the 13 Most Influential Marketing Leaders in the Restaurant
Industry by FSR Magazine.
Eisenacher possesses a wealth of business and food industry
experience. Prior to joining First Watch in 2019, he served as
Chief Concept Officer for Piada Italian Street Food, a fast-casual
Italian restaurant concept. He also spent ten years in the
consumer-packaged goods (CPG) industry with brands including Nestle
USA and Abbott Nutrition. Eisenacher began his career in financial
services and business recovery at PricewaterhouseCoopers LLP.
“At First Watch, I’m fortunate enough to help guide a brand that
offers endless inspiration thanks to our relentless commitment to
innovation and excellence, all reasons why I am honored to be part
of this team,” said Eisenacher. “I am excited to build on our
unique daytime occasion while encouraging more people to discover
First Watch and what makes it one of the most beloved restaurant
brands in the country.”
About First WatchFirst Watch is an
award-winning Daytime Dining concept serving made-to-order
breakfast, brunch and lunch using fresh ingredients. A recipient of
hundreds of local “Best Breakfast” and “Best Brunch” accolades,
First Watch’s chef-driven menu includes elevated executions of
classic favorites along with First Watch specialties such as the
protein-packed Quinoa Power Bowl®, Farm Stand Breakfast Tacos,
Avocado Toast, Chickichanga, Morning Meditation (juiced in-house
daily), Vodka Kale Tonic and its famous Million Dollar Bacon. In
2022, First Watch was awarded a sought-after MenuMasters honor by
Nation’s Restaurant News for its seasonal Braised Short Rib Omelet,
recognized with ADP’s coveted Culture at Work Award and named a
Most Loved Workplace® in Newsweek by the Best Practice Institute.
In 2021, First Watch was recognized as FSR Magazine’s Best Menu and
as the fastest-growing full-service restaurant chain based on unit
growth. There are more than 490 First Watch restaurants in 29
states, and the restaurant concept is majority owned by Advent
International, one of the world’s largest private-equity firms. For
more information, visit www.firstwatch.com.
Media
Contact:pr@firstwatch.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/10beab2b-a9d3-44af-b12c-f8a5121f2dc4
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