Sprout Social Names Scott Morris as Chief Marketing Officer
17 Novembro 2023 - 11:00AM
Sprout Social, Inc. (“Sprout Social”, the “Company”) (Nasdaq: SPT),
an industry-leading provider of cloud-based social media management
software, today announced the appointment of Scott Morris to chief
marketing officer (CMO), effective December 4, 2023. As CMO, Morris
will oversee Sprout’s global marketing organization and be a key
contributor to Sprout’s continued growth.
Morris brings more than 25 years of experience leading key
strategic marketing initiatives at both B2B and B2C tech companies.
Prior to Sprout, Morris held executive leadership positions at
Zendesk including SVP Global Marketing and Acting CMO, during which
time he led the company’s 400-person global marketing and
communications team, and was responsible for building the Zendesk
brand and partnering with Sales to deliver world-class demand. For
more than 10 years, Morris also held various leadership roles at
Adobe where he ran product marketing for Creative Cloud, and then
campaign marketing for both Creative Cloud and Document Cloud.
"As a marketer, I recognize that social media has fundamentally
transformed the way consumers connect with brands, and continues to
have a massive impact on the entire customer experience," said
Morris. "Sprout helps businesses streamline the complexity of
social channels, empowering them to leverage social as a strategic
asset. With Sprout's disruptive and efficient inbound model, a
world-class product backed by a passionate customer community, a
winning culture, and vast potential in enterprise and international
markets, I'm thrilled to get the opportunity to help Sprout
accelerate this next phase of growth.
“We couldn’t be more excited to welcome Scott to Sprout. His
track record of scaling global B2B and B2C tech companies will be
key as we work to build a $1 billion brand by 2028,” said Ryan
Barretto, President of Sprout Social. “Not only is Scott an
accomplished marketer, he is a stand-out leader who is dedicated to
empowering teams to think creatively and find innovative solutions.
Scott and the marketing team will play a central role in building
our brand, deepening relationships with our customers and
increasing demand to support Sprout’s next stage of growth.”
About Sprout Social Sprout Social is a global
leader in social media management and analytics software. Sprout’s
intuitive platform puts powerful social data into the hands of more
than 30,000 brands so they can deliver smarter, faster business
impact. With a full suite of social media management solutions,
Sprout offers comprehensive publishing and engagement
functionality, customer care, influencer marketing, advocacy, and
AI-powered business intelligence. Sprout’s award-winning software
operates across all major social media networks and digital
platforms. For more information about Sprout Social (NASDAQ: SPT),
visit sproutsocial.com.
Social Media
Profiles:www.twitter.com/SproutSocialwww.twitter.com/SproutSocialIRwww.facebook.com/SproutSocialIncwww.linkedin.com/company/sprout-social-inc-/www.instagram.com/sproutsocial
ContactMedia:Kaitlyn GronekEmail:
pr@sproutsocial.comPhone: (773) 904-9674
Investors:Jason RechelTwitter: @SproutSocialIREmail:
jason.rechel@sproutsocial.comPhone: (312) 528-9166
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