Sprout Social’s Community for Marketers, The Arboretum, Surpasses 10,000 Members
30 Novembro 2023 - 11:00AM
Social media now sits at the center of the customer journey,
placing increased pressure on social media professionals and
marketing executives to drive business impact and evolve quickly to
the latest industry trends and news. To help them navigate these
challenges, Sprout Social launched its community, The Arboretum, to
all marketers earlier this year.
Today, Sprout Social announced that The Arboretum has surpassed
10,000 members. The membership milestone comes less than a year
after The Arboretum’s public launch—quickly becoming a hub for
industry connection, community and mentorship for social and
marketing professionals.
The Arboretum is now a thriving space for industry professionals
from across more than 60 countries to network with peers, learn
best practices, stay on top of industry trends, and enhance their
personal brands. Members have now connected through over 3,500
conversations and community events such as peer-group sessions,
industry panels, social strategy webinars, networking opportunities
and platform trainings.
“We are thrilled to see how quickly The Arboretum has grown and
how rapidly it’s become a go-to space for marketers of all levels
to engage with one another on a rich variety of topics, trends and
strategies,” said Jamie Gilpin, CMO, Sprout Social. “Reaching this
membership milestone is both evidence of our teams’ incredible
efforts to make this community meaningful and engaging and of a
thriving social industry that is constantly innovating and making
increasing business impact.”
From practitioners to c-suite executives, The Arboretum is built
by and for the entire industry and is consistently adding value and
inspiration to its members.
“Social media is an ever changing industry. The best way to stay
competitive and learn is to be connected and engaged with others in
the industry. This is what The Arb provides with a growing
discussion board and very engaging webinars from industry experts,”
said Nycole Hampton, Sr. Director of Content and Engagement
Marketing at GoodRx. “An industry, and its future, is at its most
powerful when the professionals within it are leveraging each
other's expertise and experiences to learn, and build not only
their own careers but the industry as a whole. The social marketing
world has needed a gathering place where this can happen – I fully
believe this is what The Arb is growing to be.”
The Arboretum will continue to expand its event offerings and
launch new programs to its growing community in 2024. For more
information on The Arboretum, please visit
community.sproutsocial.com.
About Sprout SocialSprout Social is a global
leader in social media management and analytics software. Sprout’s
unified platform puts powerful social data into the hands of more
than 30,000 brands so they can make strategic decisions that drive
business growth and innovation. With a full suite of social media
management solutions, Sprout offers comprehensive publishing and
engagement functionality, customer care, influencer marketing,
advocacy and AI-powered business intelligence. Sprout’s
award-winning software operates across all major social media
networks and digital platforms. For more information about Sprout
Social (NASDAQ: SPT), visit sproutsocial.com.
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Contact:
Media:Kaitlyn GronekEmail: pr@sproutsocial.comPhone: (773)
904-9674
Investors: Jason RechelTwitter: @SproutSocialIREmail:
jason.rechel@sproutsocial.comPhone: (312) 528-9166
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