LFST Lifeist Wellness Inc

Lifeist Wellness Inc. (“Lifeist” or the “Company”) (TSXV: LFST) (FRANKFURT: M5B) (OTCMKTS: LFSWF), a health-tech company that leverages advancements in science and technology to build breakthrough ventures that transform human wellness, today announced that its subsidiary CannMart Inc. (“CannMart”) has won an award at the prestigious KIND Awards. CannMart’s premium brand Roilty has clinched the title of Best Marketing Campaign of the Year, a testament to its 2023 innovative and impactful marketing strategies.

"We are absolutely thrilled for Roilty to be recognized with the KIND Award for Best Marketing Campaign of the Year,” said Daniel Stern, CEO of CannMart. “This achievement is a testament to the hard work and creativity of our exceptional team. Our customers are at the heart of everything we do, and this award fuels our determination to continue innovating and delivering excellence."

This outstanding achievement reflects the dedicated efforts of the entire Roilty team – their collective commitment to excellence has propelled Roilty and CannMart to the forefront of the industry, showcasing the brand's prowess in creating unparalleled customer experiences.

KIND Magazine presented the annual KIND Awards, representing the very best in cannabis as chosen by budtenders across the country. It's the largest consumer-facing awards in Canada and the winners are entirely chosen devoid of advertising spend: the winners are selected without prompts, without promises by professionals across the country.

The CannMart team extends heartfelt gratitude to its supporters of Roilty whose unwavering encouragement has been instrumental in achieving this milestone. It values the trust and loyalty of its customers, partners, and the community.

But that's not all! CannMart brands Roilty and Zest are also contenders for multiple categories at the AdCann 2023 Awards. These nominations encompass various categories, offering opportunities for consumers to vote for their favourite brand. Roilty has been recognized in several noteworthy categories, Brand LP (Licensed Producer) of the Year, Social Media of the Year, Marketing Campaign of the Year, and Social Good Campaign of the Year. In addition, Zest, another CannMart in-house brand has earned a well-deserved nomination for Rookie of the Year, and CannMart’s own VP of Brand Marketing Bella Mitchell has been nominated for Brand Marketer of the Year.

Your support in these nominations is greatly appreciated as they have all made it to the second round of voting. The first round of voting ended November 30th with the top 5 nominees in each category advancing to the final round of voting, from December 1 – 31. To make your vote count for your favourite CannMart cannabis brands please visit https://adcann.ca/awards/vote. CannMart encourages its supporters to cast their votes, providing an opportunity to further elevate CannMart's impact in the industry. The support received so far has been invaluable, and CannMart looks forward to continued collaboration and success.

About Lifeist Wellness Inc.

Sitting at the forefront of the post-pandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards including for CannMart Labs, a BHO extraction facility producing high margin cannabis 2.0 products; Australian Vapes, one of Australia’s largest online retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

Information on Lifeist and its businesses can be accessed through the links below:

www.lifeist.com

https://cannmart.com

https://wearemikra.com/

www.australianvaporizers.com.au

Contacts

Meni Morim, Lifeist Wellness Inc., CEO

Ph: 647-362-0390

Email: ir@lifeist.com

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release or has in any way approved or disapproved of the contents of this press release.

Forward Looking Information

This news release contains “forward-looking information” within the meaning of applicable securities laws. All statements contained herein that are not historical in nature contain forward-looking information. Forward-looking information can be identified by words or phrases such as “may”, “expect”, “likely”, “should”, “would”, “plan”, “anticipate”, “intend”, “potential”, “proposed”, “estimate”, “believe” or the negative of these terms, or other similar words, expressions and grammatical variations thereof, or statements that certain events or conditions “may” or “will” happen.

The forward-looking information contained herein, including, without limitation, statements related to expectations relating to expansion intentions for cannabis brands Zest and Rilaxe and the continued growth of Roilty in other provinces, are made as of the date of this news release and is based on assumptions management believed to be reasonable at the time such statements were made including without limitation, expectations that CannMart’s expanded sales efforts for Roilty, Zest and Rilaxe will further brand recognition and increase sales which in turn will result in a greater sales presence across Canada . While we consider these assumptions to be reasonable based on information currently available to management, there is no assurance that such expectations will prove to be correct. By its nature, forward-looking information is subject to inherent risks and uncertainties that may be general or specific and which give rise to the possibility that expectations, forecasts, predictions, projections or conclusions will not prove to be accurate, that assumptions may not be correct, and that objectives, strategic goals and priorities will not be achieved. A variety of factors, including known and unknown risks, many of which are beyond our control, could cause actual results to differ materially from the forward-looking information in this news release. Such factors include, without limitation: the failure to maintain strong sales of Roilty, the inability to achieve future anticipated sales levels for Zest and Rilaxe in general through increased points of distribution, competition from other brands, unforeseen developments that would restrict CannMart’s ability to deliver Zest, Rilaxe or Roilty products as anticipated and in a timely manner, and risks relating to the Company’s ability to execute its business strategy and the benefits realizable therefrom. Additional risk factors can also be found in the Company’s current MD&A filed under the Company’s SEDAR profile at www.sedarplus.ca. Readers are cautioned not to put undue reliance on forward-looking information. The Company undertakes no obligation to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required by applicable law. Forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Source: Lifeist Wellness Inc.