This
week on Cannabis Socks News:
Major Beverage
Companies Are Looking Into Cannabis Infused Functional
Beverages.
Baristas Coffee
Joins Coca Cola Eyeing Cannabis Market Hinting at Marijuana
Derivatives as Part of New Infused Functional Beverages
Causing
Stocks to
Soar
Earlier this week
Baristas Coffee Company (OTCPK:BCCI) hinted in a press release
that its new functional beverage line "EnrichaRoast"
may contain THC and CBD as a component in some of its wellness
drinks. Although the Company did not specifically say so, it made
it clear that its new line would be available "in states where they
are legal" and that some potential benefits may or may not
include"
the slowing of cancer cells,
prevention of Alzheimer's,
treatment of Glaucoma, relief from Arthritis, decreased Anxiety,
and reportedly other healthy effects." All of these benefits are
generally contributed to Cannabis and its derivative
products.
Baristas stock
was up 50% this week and has a history
of exceptionally strong gains even without any mention of
Marijuana.
This is
after Coca-Cola
Co. said it's eyeing the cannabis drinks market, becoming the
latest beverage company to tap into surging demand for marijuana
products as traditional sales slow. While Coke has made it clear
that it has no interest in Marijuana products that contain THC the
active ingredient that gets one high, Baristas has not been as
conservative. Baristas has consistently stated "in states that are
legal" when discussing the benefits of its "EnrichaRoast"
functional beverages.
Baristas is
no stranger to controversial positions.
Keep in mind that this is the company that popularized "Costume
Coffee" which led to the bikini baristas phenomenon. They also were thrust into
the public eye when they were the subject of the edgy reality show
"Grounded in Seattle" which aired on WEtv. Recently they have been
seen during NFL Monday and Thursday Night Football, The Major
League Baseball Network during Playoff time,
and have been promoted together international icons such as
supermodels Front Montgomery, and super mogul Kathy Ireland. They
have also been featured during Shark Tank on CNBC CNN, ESPN, Food
Network, Cosmopolitan Magazine, Forbes Magazine, Sports
Illustrated, and other notable media.
Beverage
industry analysts see more branded cannabis beverage growth coming
soon including for both THC and high-CBD beverages.
Coca-Cola says it's monitoring the
nascent industry and is interested in drinks infused with CBD --
the non-psychoactive ingredient in marijuana that treats pain but
doesn't get you high. The Atlanta-based soft drinks maker is in
talks with Canadian marijuana producer Aurora
Cannabis to
develop the beverages, according to a report from
BNN Bloomberg Television.
"We are
closely watching the growth of non-psychoactive CBD as an
ingredient in functional wellness beverages around the world,"
Coca-Cola spokesman Kent Landers said in an emailed statement to
Bloomberg News. "The space is evolving quickly. No decisions have
been made at this time." Landers declined to comment on
Aurora.
Aurora's shares
surged on the news, jumping as much as 23
percent.
Other stocks in
the cannabis industry got a boost, with Tilray Inc. adding as much as 9.4
percent in response to Coca-Cola's interest.
As a growing
number of U.S. states move toward legalizing marijuana and Canada
moves to full legalization, more beverage companies are taking an
active interest in exploring cannabis infusions in the mainstream
consumer beverage market.
The use of
coffee, the world's most consumed beverage, seems like a great
place to start.
We'll keep an eye
on Baristas over the next couple weeks and report any progress
announced on the inclusion of CBD or THC in their
"EnrichaRoast"
For more
information on this story and other Cannabis Stocks News visit
CannabisStocksNews.com
For more
information on Baristas Coffee Company Visit:
baristas.tv
