YIELD GROWTH Announces Plans to Target Growing Luxury Spa Market
with CBD-infused Urban Juve Product Line
Vancouver, British Columbia, Canada -- August 5, 2019 --
InvestorsHub NewsWire -- The Yield Growth Corp.
(CSE: BOSS) (OTCQB: BOSQF) (FSE:
YG3) is pleased to announce its plans to target the
growing luxury spa market with a new CBD-infused Urban Juve Spa
Treatment line. High-end, reputable spas are increasingly embracing
cannabis-infused products for treatments, and Yield Growth plans to
meet this growing demand head-on with its Ayurveda-inspired CBD
line.
Yield Growth to Launch Urban Juve Spa Line
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According to Forbes, exclusive spas
and wellness centres across the US are incorporating CBD-infused
products into their treatments. Locations such as DoubleTree by
Hilton in Vail, Colorado and The Remède Spa at The St. Regis in San
Francisco, California are among the luxury spa destinations
incorporating CBD into their treatments. As the spa director at the
St. Regis recently told the San Francisco Chronicle, the local
clientele are eager to incorporate the non-psychotropic compound
into their treatments, especially for muscle pain and general
anxiety.
Major global cannabis companies are
recognizing the opportunity in the cannabis beauty and wellness
spaces, including Cronos Group Inc. who last week announced that it
will acquire four subsidiaries of Redwood Holding Group, a company
that markets and distributes hemp-derived CBD infused skincare and
other consumer products online and through retail and hospitality
partner channels in the United States under the brand, Lord Jones™
for US $300 million.
"Urban Juve sources full spectrum CBD oil from small
dedicated growers where quality and integrity are paramount. Our
first pass ethanol extraction process gently lifts the CBD,
terpenes and secondary cannabinoids preserving the freshness,
efficacy, aromas and entourage effect of the healing compounds,"
says Bhavna Solecki, Director of Product Development. "Our
customers can feel confident knowing that our products contain none
of the reported 88 chemicals like parabens, fragrances,
formaldehyde, sodium lauryl sulfate that have been linked to
cancer, birth defects or reproductive harm in the more than 73,000
skin care products presently found on store shelves," says
Bhavna.
Urban Juve currently has 11 luxury
unisex skincare products on the market that contain the super
ingredient cannabis sativa (hemp) root oil. Further formulations
specifically created for CBD infusion are in development, and
include a moisturizing body scrub, a deep massage oil for muscle
tension and a relaxing massage oil for improved sleep. Spas will be
able to offer both the CBD-infused product line and the CBD-free
products to their clients who want to incorporate the power of
cannabis into their treatments.
"As the demand for
luxury cannabis-infused cosmetics continues to grow, the high-end
spa market represents a new opportunity to access our customer base
and increase our revenues," says Sandi Lesueur, President of Urban
Juve. "Our CBD products contain the cleanest, highest quality
distillate and essential oils, meaning they're as effective as they
are luxurious. Spas often want exclusive products, and the Urban
Juve CBD Spa Treatment Line is unique in the marketplace, making it
a natural fit."
The CBD-infused products are expected
to launch in late 2019.
About The Yield Growth Corp.
The Yield Growth Corp. develops,
manufactures and distributes cannabis skin care and wellness brands
Urban Juve and Wright & Well and has a catalogue of over 200
cannabis beverage, edibles, wellness, cosmetic and skin care
formulas. It intends to disrupt the international wellness market,
which is a $4.2 trillion global economy, according to the Global
Wellness Institute, by connecting ancient healing with modern
science and technology. Its management team has deep experience
with global brands including Johnson & Johnson, Procter &
Gamble, M·A·C Cosmetics, Skechers, Best Buy, Aritzia, Coca-Cola and
Pepsi Corporation. Yield Growth's flagship consumer brand, Urban
Juve, is a bold brand rooted in the synthesis of ancient knowledge
and modern technology to create exceptional beauty and wellness
solutions. It only uses pure, safe and natural ingredients,
including its exclusively derived Hemp Root Oil, as well as Hemp
Seed Oil and over 40 essential oils and botanical extracts. It has
appeared in leading beauty magazines British Vogue and Elle Canada.
Yield Growth has 12 pending patents and is building international
distribution and awareness for its products and has multiple
revenue streams including services, licensing and product
sales.
For
more information about Yield Growth, visit www.yieldgrowth.com or follow @yieldgrowth on Instagram. Visit www.urbanjuve.com and #findyourjuve across
social platforms to learn, engage and shop.
Investor Relations
Contacts:
Penny Green, President & CEO
Kristina Pillon, Investor Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities Exchange
has not reviewed, approved or disapproved the content of this news
release.
Cautionary Statement
Regarding Forward-Looking Statements
This press release includes
forward-looking information and statements (collectively, "forward
looking statements") under applicable Canadian securities
legislation. Forward-looking statements are necessarily based upon
a number of estimates, forecasts, beliefs and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve,
Wright & Well and UJ Beverages products, general business,
economic, competitive, political and social uncertainties, delay or
failure to receive board or regulatory approvals where applicable,
and the state of the capital markets. Yield Growth cautions readers
not to place undue reliance on forward-looking statements provided
by Yield Growth, as such forward-looking statements are not a
guarantee of future results or performance and actual results may
differ materially. The forward-looking statements contained in this
press release are made as of the date of this press release, and
Yield Growth expressly disclaims any obligation to update or alter
statements containing any forward-looking information, or the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by
law.
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