Yield
Growth Appoints Former Aritzia Director, E-commerce and Online
Experience, Karla Cheon, as VP, Marketing
Vancouver, British Columbia, Canada -- October 22, 2019 --
InvestorsHub NewsWire -- The Yield Growth Corp.
(CSE: BOSS) (OTCQB: BOSQF) (FSE: YG3) is
pleased to announce that seasoned marketing professional Karla
Cheon has been appointed as Vice President, Marketing of Yield
Growth, effective October 21, 2019.
Yield Growth Appoints Vice President of Marketing, Karla Cheon.
Cheon has a proven track record as a
marketer for successful, growing brands. As a testament to her
unique combination of marketing insight, brand-building talent and
business acumen, she was selected to lead or partner on the
marketing aspects of key strategic growth initiatives at Aritzia
during her nearly 15-year tenure at the leading fashion retailer:
Aritzia's expansion into the USA (2007) and Quebec (2013), its
eCommerce launch (2012), and its Initial Public Offering (2016).
Aritzia is a vertically integrated, innovative design house of
exclusive fashion brands. It reported net revenue of $874 million
in Fiscal 2019.
In particular, Cheon has deep
expertise in eCommerce and digital marketing, two areas of critical
importance to the success of any brand. As Marketing Director,
Interactive, she developed the content and traffic generation
strategy for aritzia.com. Later, as Director, eCommerce Marketing
and Online Experience, she was part of the team that built
Aritzia's first eCommerce website and was responsible for creating
its award-winning online experience. As part of the IPO team, she
also created Aritzia's first-ever investors website.
"As Yield Growth prepares to launch new brands and expand its
existing brands to new markets, Cheon's marketing prowess will be
invaluable," says Penny White, CEO of Yield Growth.
Cheon holds a Bachelor of Arts degree
with a focus on Communication, Culture and Information Technology
from Queen's University. She is eager to apply her marketing
know-how in this burgeoning industry.
"As regulations around
cannabis-based products come into alignment, there is a tremendous
opportunity for brands who can meet both the needs of an
increasingly savvy consumer who seeks high-quality, natural
products, as well as demonstrate a commitment to acting
responsibly," says Cheon. "Yield's portfolio is poised to take
advantage of this, and I am tremendously excited to be part of
shaping these brands."
About The Yield Growth Corp.
The Yield Growth Corp. is building
and operating hemp, cannabis and edible mushroom assets in what the
Global Wellness Institute reports is a $4.2 trillion-dollar global
wellness market. It owns the cannabis wellness brands Urban Juve,
Wright & Well and Jack n Jane. The Yield Growth management team
has deep experience with global brands including Johnson &
Johnson, Procter & Gamble, M·A·C Cosmetics, Skechers, Best Buy
and Aritzia. Its all natural hemp skin care brand, Urban Juve, has
signed distribution agreements in Canada, Columbia, Brazil, Greece
and Cypress and through its distributor network has access to over
8,000 retail locations. Urban Juve has been featured in UK Vogue,
Vanity Fair UK and Elle Canada and has an alliance with leading
online beauty community, ipsy. Yield Growth's Wright & Well
brands are launching a THC/CBD line of topical products in Oregon
and a CBD from hemp topicals line in California this fall. Jack n
Jane is launching cannabis products in Canada in 2019. Yield Growth
is launching a line of edible mushroom wellness products in
2020.
Through its subsidiaries, Yield
Growth has over 200 proprietary beauty, wellness, edibles and
beverage formulas for commercialization. It had filed 12 patents to
protect its extraction method and formulas. Yield Growth is in
revenue through multiple streams including licensing, services and
product sales.
For
more information about Yield Growth, visit www.yieldgrowth.com or follow @yieldgrowth on Instagram. Visit www.urbanjuve.com and #findyourjuve across
social platforms to learn, engage and shop.
Investor Relations Contacts:
Penny White, President & CEO
Kristina Pillon, Investor Relations
invest@yieldgrowth.com
1-833-514-BOSS 1-833-514-2677
1-833-515-BOSS 1-833-515-2677
The Canadian Securities Exchange
has not reviewed, approved or disapproved the content of this news
release.
Cautionary Statement Regarding Forward-Looking
Statements
This press release includes
forward-looking information and statements (collectively, "forward
looking statements") under applicable Canadian securities
legislation. Forward-looking statements are necessarily based upon
a number of estimates, forecasts, beliefs and assumptions that,
while considered reasonable, are subject to known and unknown
risks, uncertainties, and other factors which may cause the actual
results and future events to differ materially from those expressed
or implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve,
Wright & Well, UJ Beverages, Jack n Jane and Flourish Mushroom
products, general business, economic, competitive, political and
social uncertainties, delay or failure to receive board or
regulatory approvals where applicable, and the state of the capital
markets. Yield Growth cautions readers not to place undue reliance
on forward-looking statements provided by Yield Growth, as such
forward-looking statements are not a guarantee of future results or
performance and actual results may differ materially. The
forward-looking statements contained in this press release are made
as of the date of this press release, and Yield Growth expressly
disclaims any obligation to update or alter statements containing
any forward-looking information, or the factors or assumptions
underlying them, whether as a result of new information, future
events or otherwise, except as required by law.
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