REED Reeds Inc

Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that Virgil's Orange Cream Soda will be launched this next week. The product is being offered in 12 oz. long neck bottles and packaged as a 4 pack.

Virgil's Orange Cream Soda is a classic cream soda recipe made naturally using the finest orange flavor, vanilla beans and unrefined cane sugar.

"Orange and Orange Cream Sodas have been hitting the most popular flavor lists recently. We decided it was time to launch a Virgil's version of this American classic. This means making it with the absolute best natural ingredients for the ultimate experience possible," commented Chris Reed, Founder and CEO of Reed's, Inc. "Virgil's Root Beer is a three time 'Outstanding Beverage' winner in the NASFT, the national gourmet trade. No other beverage has won even twice. When we make a line extension to sit alongside Virgil's Root Beer, we have to make an extraordinary product. We have already presold it to many of our distributors and expect a pretty quick path to market with our core customers," added Mr. Reed.

About Reed's, Inc.

Reed's, Inc. makes the top selling sodas in natural food markets nationwide and is currently selling in 10,500 supermarkets in natural foods and mainstream. Its six award-winning non-alcoholic Ginger Brews are unique in the beverage industry, being brewed, not manufactured and using fresh ginger, spices and fruits in a brewing process that predates commercial soft drinks. In addition, the Company owns the top selling root beer line in natural foods, the Virgil's Root Beer product line, and the top selling cola line in natural foods, the China Cola product line. Other product lines include: Reed's Ginger Candies and Reed's Ginger Ice Creams.

Reed's products are sold through specialty gourmet and natural food stores, mainstream supermarket chains, retail stores and restaurants nationwide, and in Canada. For more information about Reed's, please visit the company's website at: http://www.reedsgingerbrew.com or call 800-99-REEDS.

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SAFE HARBOR STATEMENT

Some portions of this press release, particularly those describing Reed's goals and strategies, contain "forward-looking statements." These forward-looking statements can generally be identified as such because the context of the statement will include words, such as "expects," "should," "believes," "anticipates" or words of similar import. Similarly, statements that describe future plans, objectives or goals are also forward-looking statements. While Reed's is working to achieve those goals and strategies, actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. These risks and uncertainties include difficulty in marketing its products and services, maintaining and protecting brand recognition, the need for significant capital, dependence on third party distributors, dependence on third party brewers, increasing costs of fuel and freight, protection of intellectual property, competition and other factors, any of which could have an adverse effect on the business plans of Reed's, its reputation in the industry or its expected financial return from operations and results of operations. In light of significant risks and uncertainties inherent in forward-looking statements included herein, the inclusion of such statements should not be regarded as a representation by Reed's that they will achieve such forward-looking statements. For further details and a discussion of these and other risks and uncertainties, please see our most recent reports on Form 10-KSB and Form 10-Q, as filed with the Securities and Exchange Commission, as they may be amended from time to time. Reed's undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events, or otherwise. Source: Reed's, Inc.

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Contact IRTH Communications, LLC Mark B. Moline Managing Partner 760-458-4899 Email Contact http://www.irthcommunications.com http://www.twitter.com/irthcomm