Government Gets It Right This Time -- The Defense Commissary Agency (DeCA) to Provide Natural Soda Alternatives to Military Pers
03 Novembro 2009 - 10:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has
received its first purchase order from the Military Supermarket
organization, the Defense Commissary Agency (DeCA), headquartered
at Fort Lee, Virginia.
Reed's will initially provide 5 SKU's of Reed's and Virgil's
products, including: Reed's Extra Ginger Brew, Reed's Premium
Ginger Brew, Virgil's Root Beer, Virgil's Cream Soda and Virgil's
Black Cherry Cream Soda.
"Reed's is extremely proud to have our products being offered
for sale in the commissaries serving our military families and
retirees," commented Mr. Chris Reed, Founder, Chairman and CEO of
Reed's, Inc. "My Dad is a retired Army officer and early founding
member of Reed's, Inc. and this sale has great personal value to us
both." Chris added, "As a Military brat, I grew up shopping at the
local army base commissary." He continued, "I got my first
hankering for premium non-alcoholic beverages when my family was
stationed in Germany. My parents would go to local wineries and I
would get all natural sparkling grape juice to drink. I remember I
used to think, 'Wow -- my parents are missing out on the good
stuff!'" Chris ended stating, "I guess that was my first
inspiration to start my own natural soda company."
In 2007, Military Commissaries sell $5.5 billion per year of
groceries at 284 stores. Initial locations for distribution
include: Fort Belvoir Army Base, VA (Largest Commissary in the U.S.
and DeCA's top store); Fort Meade, MD; Quantico Marine Corps Base,
VA; Andrews Air Force Base, MD; Ft. Meyers, VA; Pax River Naval
Base, MD; Walter Reed Military Hospital, MD; Bolling Air Force Base
- Washington, DC; US Naval Academy - Annapolis, MD; and, Aberdeen
Proving Grounds, MD.
The Defense Commissary Agency operates a worldwide chain of 284
commissaries providing groceries to military personnel, retirees
and their families in a safe and secure shopping environment.
Authorized patrons purchase items at cost plus a five-percent
surcharge, which covers the costs of building new commissaries and
modernizing existing ones. DeCA Shoppers save an average of more
than 30 percent on their purchases compared to commercial prices.
These savings are worth about $3,400 annually for a family of
four.
"We have been working on securing the DeCA account for some time
now," commented Neal Cohane, Senior VP of Sales and Marketing for
Reed's, Inc. "Initially, we will be providing 5 SKU's of Reed's and
Virgil's products to DeCA locations on the East Coast. We hope to
gradually roll-out to as many of the 284 stores DeCA operates as
possible."
About Reed's, Inc.
Reed's, Inc. makes the top selling sodas in natural food markets
nationwide and is currently selling in 10,500 supermarkets in
natural foods and mainstream. Its six award-winning non-alcoholic
Ginger Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. In addition, the
Company owns the top selling root beer line in natural foods, the
Virgil's Root Beer product line, and the top selling cola line in
natural foods, the China Cola product line. Other product lines
include: Reed's Ginger Candies and Reed's Ginger Ice Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada. For more information about
Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
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http://www.delicious.com/reedsinc
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http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
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SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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