Encounter Technologies, Inc. (PINKSHEETS: ENTI) announced today the
company purchased the MusicMatrix.com domain name from a private
source which will replace their current MusicMatrx.com web address.
In addition, the company also purchased MusicMatrix.biz,
MusicMatrix.tv, MusicMatrix.us and MusicMatrix.mobi which will
expand its offering to internet television and mobile as well.
The company also replaced its marketing contract with Spire
Investment Group in favor of a more direct campaign which will
focus on their target audience for MusicMatrix.com. This move is
part of a revamped marketing strategy implemented by upper
management. The company will retain Mpower Entertainment as their
new advertising/marketing agency will deliver a more effective and
targeted media campaign.
The campaign will include:
1) 30 and 60 second Television commercials to allow for the
complete information that will be necessary to have a lasting
effect on all prospective clients and allow for direct response.
This production will be a combination of both custom animation
(animation type to be determined) of the MusicMatrix logo and a
spokes person using the site to demonstrate the features with
engaging graphics and music as well as dynamic presentations of the
website to emphasize the message. These commercials will be both
informational commercials asking for people to act now and branding
commercials to promote your service for future needs.
2) 2 minute web instructional promotional video of the many
different features of the site for placement on the site.
3) 30 and 60 second versions of the television commercial for
distribution within in-stream video networks, YouTube, Facebook,
and other social media platforms.
The commercials will be shot in High-Definition with film like
quality for output into the immediately needed formats as well as
for future promotions.
The campaign will target consumers by giving them information on
the site as well as details of current promotions including
participating record labels, recording artists, prizes, and
deadlines.
Mpower will be placing spots on networks that are currently
delivering popular music and pop culture to the 18-25 demographic.
These networks carry programming that is specific to the
demographic that is being targeted and inventory is
cost-effective.
Television:
Programs Targeted and schedule:
The schedule would be an 18 hr rotator. This would cover
programming between the hours of 6am to 12am M-Sun. Programming
during this time would include popular programs (The Hills, The
Real World, Attack of The Show, Top 20 Countdown, Hip Hop Shop,
Robot Chicken, etc.) with ratings averaging from 1.0 to 2.0 and
above.
This would result in a Televised nationwide spread of 842 :30
and :60 sec commercials. The strategy being to focus 50-65% during
the months of May to August when the demographic is not in school
and home or on interactive media devices. The latter part of the
year, September through December, will be maintenance, holding the
final push near Christmas for the release of Christmas music as
well as driving traffic through a New Year's Eve event.
Television Networks that will air MusicMatrix's spots will
include MTV, MTV2, BET, Comedy Central, G4, fuse, VH1, family,
A&E, Animal Planet, BBC America, Bio, Bravo, Cartoon Network,
FX, TNT, Fox News, TLC, Spike, CNBC, CNN, Discovery, E, ESPN, Food
Network, SPEED, Lifetime, HGTV, and Hallmark.
Internet Video:
The ad format that has been so incredibly impactful on
television -- sight, sound, and motion -- Marketers call it
everything from pre-roll to in-stream to online TV ads but what
they really mean is a sight, sound, and motion ad that lets you
tell a story, in a similar way to television. What's different
online is that the ads become clickable and you can continue your
interaction with your customer. Mpower will also utilize a
nationwide spread of the televised :30 and :60 sec commercials
across the internet on In-stream video networks. This network has
sites that aggregate content like a Hulu -- sites like crackle.com
and sling.com. It also has TV network sites like AMC, Oprah.com,
WB, and the Ellen DeGeneres Show. You can also access how-to
content, sports content, news content, and even online games
targeting Fuse, Fandango, Billboard, etc. All websites with ad
sponsored videos, previews, music.
The strategy here is also to focus 50-65% during the months of
May to August when the demographic is not in school and home or on
interactive media devices. The latter part of the year, September
through December, will be maintenance, holding the final push near
Christmas for the release of Christmas music as well as driving
internet traffic through a New Year's Eve event, and doing a
podcast from Times Square for members, etc. Utilizing Mpower's
Video Network of 100+ sites that reach millions and millions of
viewers every day.
Internet Networks Include:
Networks for internet video include YouTube, next new networks,
MovieLine, Dance Dance Revolution, MarvelKids.com, eHow,
Crackle.com, Track&Field online, The Huffington Post,
MetaCafe.com, Sling, AMC, PerezHilton.com, Universal Music Group,
VideoJug, NewsMax.com, Marvel, imeem, World Challenge,
Thisis50.com, myplay.com, Petsociety.com, TV Guide, Clevver.com,
BUZZNET, Fandango, and G4. To name a few.
Between these two online platforms, we have access to over 15M
views per day.
Social Media:
Mpower will also submit the video to all of the free social
networking sites and work with MusicMatrix.com developers to ensure
optimum back link connection of greater intrinsic SEO. This
includes Twitter, LinkedIn, YouTube (non-paid), Facebook, etc.
About Mpower Media Mpower Enterteainment is a full service
advertising agency that has been empowering local businesses since
1999. Throughout their 10 year history they have specialized in
assisting over 3000 companies, both local and national, in
creating, developing, and establishing a lasting brand through
their comprehensive portfolio of advertising services. All of their
services are designed around the ideals of making advertising and
marketing cost-effective, engaging, and consistent.
About MusicMatrix.com On MusicMatrix.com, users are able to
participate in music video editing competitions in order to win
both prizes and recognition. Encounter Technologies, Inc. (ENTI)
has developed a cutting edge, innovative, and simple to use
platform for MusicMatrix.com which facilitates the video uploading,
editing, sharing, and viewing experiences. By creating an
environment which rewards both innovation and creativity, users are
given the incentive to implement their own unique online marketing
campaigns in order to expose a particular artist or song to
populations and demographics not typically reached through standard
mass campaigns.
About Encounter Technologies, Inc. (ENTI) Encounter
Technologies, Inc. provides end-to-end technology and online
marketing services, including design, build, hosting, and online
marketing support. We specialize in social media, video technology,
and online entertainment web solutions. Encounter Technologies,
Inc. utilizes their pre-built applications to provide the platforms
in which to base solutions for businesses looking to utilize video
technology to increase online collaboration and interaction. Our
goal is to provide our clients with the best methods to increase
user value and achieve desired business results. Simply put,
Encounter Technologies, Inc. transforms ideas into revenues. For
more information about Encounter Technologies, Inc., visit
www.encountertech.com.
This press release contains "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended and such forward-looking statements are made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. You are cautioned that such statements are
subject to a multitude of risks and uncertainties that could cause
future circumstances, events, or results to differ materially from
those projected in the forward-looking statements as a result of
various factors, and other risks. You should consider these factors
in evaluating the forward-looking statements included herein, and
not place undue reliance on such statements. The forward-looking
statements in this release are made as of the date hereof and
Encounter Technologies, Inc. under take no obligation to update
such statements.
Contact: Sheri Cook Marketing Representative Encounter
Technologies, Inc. press@encountertech.com
Encounter Technologies (CE) (USOTC:ENTI)
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