Reed's, Inc. Announces Fred Meyer to Carry 'Reed's Rx' Remedy for Nausea
13 Julho 2010 - 9:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the
top-selling sodas in natural food stores nationwide, announced
today that Fred Meyer, which operates 129 multi-department stores
in Alaska, Idaho, Oregon and Washington, will begin carrying
'Reed's Rx' over-the-counter ginger-based remedies for nausea and
motion sickness in all of its locations.
"We continue to see growing interest from major retailers and
consumers for a natural remedy to ease the discomfort of motion
sickness and nausea," said Chris Reed, Founder, Chairman and CEO of
Reed's, Inc. "Ginger has been known as one of the best herbal
remedies for treating nausea and upset stomachs for centuries. We
have received many testimonials over the years from consumers about
how our ginger-based beverages are effective in relieving morning
sickness and motion sickness, so we created the 'Reed's Rx' product
line." Added Mr. Reed, "As a pioneer in one-stop shopping, Fred
Meyer has a long tradition of providing fresh foods and educating
consumers about healthy living and choices, and is committed to
offering the highest quality products in their grocery departments
and pharmacies. We are excited that the 'Reed's Rx' line will now
be available in all Fred Meyer superstores."
Bob Lyon, Western Region VP of Sales at Reed's, Inc., stated,
"We're thrilled to work with Fred Meyer and expand Reed's
over-the-counter remedy for nausea nationally. Since launching the
'Reed's Rx' product line in March, we have seen increasing interest
from leading retailers and drug stores that are integrating natural
alternatives and remedies into their stomach aisles. This presents
an exciting opportunity to significantly expand the 'Reed's Rx'
line and grow our sales beyond the traditional food and
supermarkets product segments."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. In 2009, Reed's started producing Private
Label natural beverages for select national chains. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger,
spices and fruits in a brewing process that predates commercial
soft drinks. The Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's introduced its Reed's All Natural Ginger Nausea
Relief product for the over-the-counter stomach aisle for all
retail channels and acquired the Sonoma Sparkler brand, a sparkling
juice celebration drink with an established customer base. Other
product lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
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About Fred Meyer
Fred Meyer Stores, based in Portland, offers one-stop shopping
at its 129 multi-department stores in four western states. Nearly
30,000 Fred Meyer associates help customers fill their food,
apparel and general merchandise needs in Alaska, Idaho, Oregon and
Washington. Stores carry more than 250,000 products under one roof.
Additionally, Fred Meyer donates more than 5 million pounds of food
to food banks in its four-state market and contributes more than $5
million to communities across the Northwest each year through
grants from the Fred Meyer Foundation as well as product donations,
cash donations and sponsorships. Fred Meyer is a division of Kroger
Co. (NYSE: KG), the nation's largest traditional grocery retailer.
For more information, please visit www.fredmeyer.com.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Investor Relations Contact: Mr. Andrew Haag Managing
Partner IRTH Communications, LLC Tel: +1-888-825-6456 E-mail: Email
Contact Website: www.irthcommunications.com
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