Reed's, Inc. Launches First-Ever Marketing Pull Campaign Using Google
29 Julho 2010 - 10:05AM
Marketwired
Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the
top-selling sodas in natural food stores nationwide, announced
today that it is implementing its first ever Ad campaign with
Google AdWords (NASDAQ: GOOG). The campaign will focus on driving
millions of impressions and guiding consumers on where they can
purchase Reed's and Virgil's brands, and more specifically the new
Reed's Natural Ginger Nausea Relief.
Chris Reed, Founder and CEO, stated, "We have systematically
positioned ourselves over the last two years to begin the early
stages of a long term 'pull campaign' to spread the power of Reed's
Ginger Brews and Virgil's brands to US consumers across the
country. Our brands have very strong distribution in many national
and regional mainstream/natural food stores. For the first time
ever we are going to start communicating to consumers about the
functional benefits of Reed's and let them know where to find our
brands. Google has proven to be a very powerful communication tool
to consumers around the world. We will create millions of
impressions through this creative campaign and turn those
impressions into new loyal Reed's and Virgil's users. Google is the
leader in online advertising and we believe in their ability to
connect new users to our portfolio of natural sodas. We have grown
well without much advertising. This will be our first real foray
into exposing our brands on a more mass market level. This is a new
phase of the company's growth and we look forward to getting the
message of our wonderful brands out to a much wider audience."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. In 2009, Reed's started producing Private
Label natural beverages for select national chains. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger,
spices and fruits in a brewing process that predates commercial
soft drinks. The Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's introduced its Reed's All Natural Ginger Nausea
Relief product for the over-the-counter stomach aisle for all
retail channels and acquired the Sonoma Sparkler brand, a sparkling
juice celebration drink with an established customer base. Other
product lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsgingerbrew.com or call 800-99-REEDS.
Follow Reed's on Twitter at:
http://www.twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
About Google
Google's innovative search technologies connect millions of
people around the world with information every day. Founded in 1998
by Stanford Ph.D. students Larry Page and Sergey Brin, Google today
is a top web property in all major global markets. Google's
targeted advertising program provides businesses of all sizes with
measurable results, while enhancing the overall web experience for
users. Google is headquartered in Silicon Valley with offices
throughout the Americas, Europe and Asia. For more information,
visit www.google.com.
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-KSB
and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events,
or otherwise.
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Investor Relations Contact: Mr. Andrew Haag Managing
Partner IRTH Communications, LLC Tel: +1-888-825-6456 E-mail: Email
Contact Website: www.irthcommunications.com
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