Strategic Rare Earth Metals, (PINKSHEETS: SREH) proudly announces the appointment of Marketing Representative, Sheri Cook. Effective September 6, 2010, Cook will focus on corporate media and public relations for SREH as well as continue her role with Encounter Technologies, Inc. (PINKSHEETS: ENTI). She will conduct weekly podcasts to inform shareholders of current business as well as assist the marketing of our mobile apps and medical news reports. She will serve as media consultant and spokesperson for the company and assist with public relations projects.

"Sheri is a dynamic professional who has proven experience with ENTI," said CEO, Tony Dibiase. "Along with her years of experience in media and communications, Sheri brings a positive, high profile presence to our company. She is an asset to our team, and we are happy to have her on board. We have already scheduled her to conduct televised on site interviews of physician attendees at national medical meetings to keep us in touch with our customers and offer a unique 'real time' delivery of medical news."

Cook is an experienced and accomplished media relations professional with more than a decade of experience in executing public relations, media and promotional campaigns. She specializes in client communications, public speaking and media relations and has served as corporate spokesperson for a prestigious, lengthy list of clients including Marriott, Publix, Home Shopping Network, Florida Strawberry Growers, Spring Air, Sea World, LG Electronics and Casio.

Cook holds a Bachelor of Arts degree in Mass Communications and Broadcast Journalism and completed a media training course with Hill and Knowlton Public Relations in New York.

Safe Harbor: This release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

CONTACT: Gerrard Hollister Investor Relations +1 (310) 909-7988 IR@GerrardHollister.com

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