Reed's Inc. to Launch Its First Radio Advertising Campaign
15 Outubro 2010 - 8:27AM
Marketwired
Reed's, Inc. (NASDAQ: REED) (OTCBB: REEDP), maker of the
top-selling sodas in natural food stores nationwide, announced
today that its Reed's and Virgil's brands will be featured in their
first radio advertising campaign this month. The campaign is
expected to reach four million listeners on Clear Channel Los
Angeles 104.3 MYfm radio station. The campaign is expected to run
from October 27th to November 23rd 2010.
"This is the first time we will advertize our brands on the
radio. We're thrilled to be working with Fresh & Easy and Clear
Channel Communications, the largest radio station owner in the U.S.
for this media campaign," stated Chris Reed, Founder, Chairman and
CEO of Reed's, Inc. "We are highlighting our relationship and a
program with Fresh & Easy Neighborhood Market. Their focus on
quality and freshness is a perfect fit for Reed's and Virgil's all
natural beverages with their refreshing, delicious and wholesome
great taste. We're excited to be working with Fresh & Easy as
they position themselves to become one of the top supermarket
retailers in the United States."
Bob Lyon, Western Region VP of Sales at Reed's, Inc., commented,
"This is truly great exposure for Reed's and Virgil's brands. Our
products are already being sold in over 150 Fresh & Easy
Neighborhood Market stores throughout California, Arizona and
Nevada. Clear Channel is a global media giant and they have put
together a great program for us. We are excited to be growing with
one of the most experienced international retailers in the world
and to be represented in a radio campaign powered by the leading
and largest operator of radio stations."
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. In 2009, Reed's started producing Private
Label natural beverages for select national chains. Its six
award-winning non-alcoholic Ginger Brews are unique in the beverage
industry, being brewed, not manufactured and using fresh ginger,
spices and fruits in a brewing process that predates commercial
soft drinks. The Company owns the top selling root beer line in
natural foods, the Virgil's Root Beer product line, and the top
selling cola line in natural foods, the China Cola product line.
Recently, Reed's introduced its Reed's All Natural Ginger Nausea
Relief product for the over-the-counter stomach aisle for all
retail channels and acquired the Sonoma Sparkler brand, a sparkling
juice celebration drink with an established customer base. Other
product lines include: Reed's Ginger Candies and Reed's Ginger Ice
Creams.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at
http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at:
http://www.facebook.com/pages/Reeds-Ginger-Brew-and-Virgils-Natural-Sodas/57143529039?ref=nf
Subscribe to Reed's RSS feed at:
http://www.irthcommunications.com/REED_rss.xml
More information can be found at:
http://www.irthcommunications.com/clients_REED.php
About Clear Channel Communications
Clear Channel Communications, Inc. is a global media and
entertainment company specializing in mobile and on-demand
entertainment and information services for local communities and
premiere opportunities for advertisers. Based in San Antonio,
Texas, the company's businesses include radio and outdoor displays.
Clear Channel reaches more than 154 million people or 75% of the
18+ U.S. population and operates over 800 radio stations. More
information is available at www.clearchannel.com.
SAFE HARBOR STATEMENT Some portions of
this press release, particularly those describing Reed's goals and
strategies, contain "forward-looking statements." These
forward-looking statements can generally be identified as such
because the context of the statement will include words, such as
"expects," "should," "believes," "anticipates" or words of similar
import. Similarly, statements that describe future plans,
objectives or goals are also forward-looking statements. While
Reed's is working to achieve those goals and strategies, actual
results could differ materially from those projected in the
forward-looking statements as a result of a number of risks and
uncertainties. These risks and uncertainties include difficulty in
marketing its products and services, maintaining and protecting
brand recognition, the need for significant capital, dependence on
third party distributors, dependence on third party brewers,
increasing costs of fuel and freight, protection of intellectual
property, competition and other factors, any of which could have an
adverse effect on the business plans of Reed's, its reputation in
the industry or its expected financial return from operations and
results of operations. In light of significant risks and
uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as
a representation by Reed's that they will achieve such
forward-looking statements. For further details and a discussion of
these and other risks and uncertainties, please see our most recent
reports on Form 10-KSB and Form 10-Q, as filed with the Securities
and Exchange Commission, as they may be amended from time to time.
Reed's undertakes no obligation to publicly update any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
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Investor Relations Contact: Mr. Andrew Haag Managing
Partner IRTH Communications, LLC Tel: +1-888-825-6456 E-mail: Email
Contact Website: www.irthcommunications.com
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