Reed's, Inc. Announces New Distributor Agreement for Tennessee
11 Abril 2012 - 9:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, announced today that it has reached
a new distribution agreement with R.S. Lipman Company, a leader in
the Tennessee beverage distribution market, centrally headquartered
in Nashville. Lipman's area of distribution covers over 65% of the
population of the state of Tennessee, including the Knoxville and
Chattanooga regions, as well as mid-Tennessee.
"The strength in Lipman's distribution system and their history
of distinctive service in the industry since 1939 will provide a
solid foundation from which to expand the Reed's and Virgil's
brands in Tennessee," stated Neal Cohane, Senior Vice President of
Sales & Marketing for Reed's Inc.
Chris Reed, Chief Executive Officer and Founder of Reed's, Inc.,
commented, "We are thrilled about our new partnership with R.S.
Lipman Company, and extremely pleased to be able to fortify our
southern foothold, increase our brand presence, and ultimately
position our company to gain entry into new channels of
business."
About Lipman
Lipman Bros. is the oldest liquor and wine wholesaler in
Tennessee. They were started in 1939 by Harry Lipman, the
grandfather of current President and CEO, Robert Lipman, and his
brother, Meyer, almost 70 years ago. They have most major liquor
and wine brands. In addition, they have a large craft beer, water
and new age beverage selection.
About Reed's, Inc.
Reed's, Inc. makes the top selling natural sodas in the natural
foods industry sold in over 10,500 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top selling cola line in natural foods, the
China Cola product line. Other product lines include: Reed's Ginger
Candies and Reed's Ginger Ice Creams. In 2009, Reed's started
producing private label natural beverages for select national
chains.
Reed's products are sold through specialty gourmet and natural
food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. For more
information about Reed's, please visit the company's website at:
http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
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Contact: Investor Relations Reed's Inc. (310) 217-9400 ext. 18
Email: Email Contact www.reedsinc.com
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