Reed's Inc. Expands National Presence of New Culture Club Kombucha
12 Dezembro 2012 - 11:30AM
Marketwired
Reed's, Inc. (NASDAQ: REED), maker of the top-selling sodas in
natural food stores nationwide, is delivering successful
distribution results with the rollout of Culture Club Kombucha into
the $609 million+ Functional Juice & Kombucha Beverage
category.
Our initial strategy was to launch on the west coast only and
gain consumer, distributor and retailer response. Due to
overwhelming positive feedback, we have now entered into
distribution centers throughout the country, including United
Natural Foods and their twelve distribution centers, Kehe Natural
Food Distributors and Nature's Best Distribution. Additionally, the
Culture Club Kombucha launch has sparked interest with new
specialty distributors and existing DSD network distribution. This
successful national rollout to date has resulted in placement in
over 1,200 natural food stores with momentum just starting to
build. Initial chain authorizations include select Whole Foods
regions throughout the US, Fairway Market, The Fresh Market,
Lassen's, Earth Fare, and Bristol Farms, with many more
announcements to follow.
Chris Reed, founder and CEO, states, "The launch of our new
Culture Club Kombucha has exceeded our expectations. According to
recent syndicated data, the functional juices and Kombucha category
has surpassed $609 million and is the fastest growing category at
+35% retail dollar growth. In our early store-by-store analysis, we
are finding that our four Kombucha flavors are tracking to outsell
our top four Reed's and Virgil's SKUs. Consumer and retailer
feedback has been extremely positive to date and we intend to
capitalize on the feedback and the opportunity to build Culture
Club Kombucha into a national, dominant player within this
fast-expanding category."
About Reed's, Inc.
Reed's, Inc. makes the top-selling natural sodas in the natural
foods industry sold in over 13,000 natural food markets and
supermarkets nationwide. Its six award-winning non-alcoholic Ginger
Brews are unique in the beverage industry, being brewed, not
manufactured and using fresh ginger, spices and fruits in a brewing
process that predates commercial soft drinks. The Company owns the
top-selling root beer line in natural foods, the Virgil's Root Beer
product line, and the top-selling cola line in natural foods, the
China Cola product line.
Other product lines include: Reed's Ginger Candies and Reed's
Ginger Ice Creams. In 2009, Reed's started producing private label
natural beverages for select national chains. Reed's products are
sold through specialty gourmet and natural food stores, mainstream
supermarket chains, retail stores and restaurants nationwide, and
in Canada, as well as through private label relationships with
major supermarket chains.
For more information about Reed's, please visit the Company's
website at: http://www.reedsinc.com or call 800-99-REEDS.
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew
Reed's Facebook Fan Page at
https://www.facebook.com/ReedsGingerBrew
SAFE HARBOR STATEMENT
Some portions of this press release, particularly those
describing Reed's goals and strategies, contain "forward-looking
statements." These forward-looking statements can generally be
identified as such because the context of the statement will
include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements
that describe future plans, objectives or goals are also
forward-looking statements. While Reed's is working to achieve
those goals and strategies, actual results could differ materially
from those projected in the forward-looking statements as a result
of a number of risks and uncertainties. These risks and
uncertainties include difficulty in marketing its products and
services, maintaining and protecting brand recognition, the need
for significant capital, dependence on third party distributors,
dependence on third party brewers, increasing costs of fuel and
freight, protection of intellectual property, competition and other
factors, any of which could have an adverse effect on the business
plans of Reed's, its reputation in the industry or its expected
financial return from operations and results of operations. In
light of significant risks and uncertainties inherent in
forward-looking statements included herein, the inclusion of such
statements should not be regarded as a representation by Reed's
that they will achieve such forward-looking statements. For further
details and a discussion of these and other risks and
uncertainties, please see our most recent reports on Form 10-K and
Form 10-Q, as filed with the Securities and Exchange Commission, as
they may be amended from time to time. Reed's undertakes no
obligation to publicly update any forward-looking statement,
whether as a result of new information, future events, or
otherwise.
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Contact: Investor Relations Reed's, Inc. (310) 217-9400 ext. 18
Email: Email Contact www.reedsinc.com
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