Adaptive Medias, Inc. Announces Launch of Adaptable Native Video Ad Unit
25 Junho 2014 - 7:15AM
Marketwired
Adaptive Medias, Inc. Announces Launch of Adaptable Native Video Ad
Unit
New Product Is the First to Enable Delivery of Multiple,
Relevant Video Options Based on Page Content
IRVINE, CA--(Marketwired - Jun 25, 2014) - Multi-channel
audience and content monetization company, Adaptive Medias, Inc.
(OTCQB: ADTM), a leader in programmatic advertising across mobile,
video and online display, announced today the launch of its
Adaptable Native Video ad unit. The new product is unique in that
it allows intelligent delivery of multiple relevant video options
based on the content of a web page.
Native content and ad placements are major initiatives in
today's digital advertising industry and aims to provide an
experience that is consistent with a user's intent on a web page.
Native ads match the form and function of the user experience,
making an advertiser's message feel less intrusive, thus increasing
the likelihood users engage with their brand.
Adaptive Media's Adaptable Native Video ad unit possesses
several differentiating attributes and functions important to
users, publishers and content owners:
- The unit can fit any web page configuration and serve standard
unit sizes from 300x60 to 160x600, as well as other more customized
formats.
- The new product leverages Adaptive Media's proprietary content
matching engine to proactively identify page content, and then
source relevant video from Adaptive's Content Marketplace composed
of more than one million pieces of content.
- The product features Lightbox viewing, which gives users an
uninterrupted, high-visibility and high-quality experience.
The introduction of this product is key for the industry as it
expands monetization options for publishers and content providers.
In early successful beta testing, the Adaptable Native Video unit
dramatically increased user engagement and time spent on page.
"This announcement signifies a win-win-win for those in the
digital advertising ecosystem," said Nick Lynch, VP of Content
Syndication. "Our unit delivers native video in a non-disruptive
way, giving users more relevant video choices, publishers more
video ad revenue and content providers more relevant views."
With Adaptable Native Video, the company is staying consistent
with a cornerstone of its video advertising strategy and helping to
propel an industry projected to nearly triple by 2017 and reach
over two billion people worldwide.
"While much of the industry's focus to date has been around
native text and display solutions, our attention is on the video
marketplace which is growing to be the preeminent delivery channel
for digital advertising," said Lynch.
For more information about the Adaptable Native Video unit,
please visit www.adaptivem.com.
ABOUT ADAPTIVE MEDIA
Adaptive Media is a programmatic audience and content
monetization provider for website owners, app developers and video
publishers who want to more effectively optimize content through
advertising. The Company provides a foundation for publishers and
developers looking to engage brand advertisers through a
multi-channel approach that delivers integrated, engaging and
impactful ads across multiple devices. Adaptive Media meets the
needs of its publishers with an emphasis on maintaining user
experience, while delivering timely and relevant ads through its
multi-channel ad delivery and content platform. For more
information, please visit www.adaptivem.com. Also, follow us on
Twitter at @adaptive_m.
Safe Harbor Statement:
This Press Release may contain certain forward-looking
statements within the meaning of the Securities Litigation Reform
Act of 1995. Adaptive Medias, Inc. has tried, whenever possible, to
identify these forward-looking statements using words such as
"anticipates," "believes," "estimates," "expects," "plans,"
"intends," "potential" and similar expressions. These statements
reflect Adaptive Medias' current beliefs and are based on
information currently available to it. Accordingly, such
forward-looking statements involve known and unknown risks,
uncertainties and other factors which could cause Adaptive Medias'
actual results, performance or achievements to differ materially
from those expressed in or implied by such statements. Adaptive
Medias undertakes no obligation to update or provide advice in the
event of any change, addition or alteration to the information
contained in this Press Release including such forward-looking
statements.
Contact: Adaptive Media Publicity Mike Sprouse President &
CEO Sprouse Marketing Group Phone: (312) 396-4106 Email:
mike@sprousemarketing.com Adaptive Media Investor Relations: Casey
Stegman Stonegate, Inc. Phone: (972) 850-2001 Email:
casey@stonegateinc.com
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