- Manuel Di
Rita, Renowned Italian Artist Who Designed Norwegian Prima
and Viva's Hull Art, Releases Six NFTs for Auction and Sale
-
- All Proceeds To Be Donated To Teach For
America -
MIAMI, April 6,
2022 /CNW/ -- Norwegian Cruise Line (NCL), the
innovator in global cruise travel with a history of breaking
boundaries, today announced it will sail into the Metaverse with
the launch of the cruise industry's first collection of NFTs,
adding to the Brand's legacy of pioneering firsts.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8998053-norwegian-cruise-line-announces-cruise-industrys-first-nft-collection
NCL will open for auction and sale a collection of six NFTs to
celebrate the launch of the Company's cutting-edge Norwegian Prima
Class on Wednesday, April 13,
2022, at 9 a.m. ET on NCL's
soon to launch online NFT marketplace. The NFT art pieces were
created by Manuel Di Rita, widely
known as "Peeta," the Italian artist who designed the hull art on
the record-breaking Norwegian Prima and her sister vessel Norwegian
Viva.
The first of the six art pieces will be auctioned at the
starting rate of USD$2,500, with the
remaining NFTs sold for prices beginning at USD$250. The winner of the auction will also be
awarded a balcony stateroom on one of Norwegian Prima's U.S.
inaugural voyages, setting sail from NCL's beautiful new PortMiami
terminal located in Miami, the
Cruise Capital of the World.
"We are so excited to partner with Peeta on this first for our
brand and for the industry," said NCL President and CEO
Harry Sommer. "Peeta is a talented
artist who has brought the magic and beauty of the ocean to our
ships, so we are happy to share this with our guests and to donate
the proceeds of this new venture to Teach For America, an
organization and a cause very near and dear to our hearts."
The first piece in the NFT collection resembles the captivating
hull art on Norwegian Prima and provides the buyer an opportunity
to own a piece of the beautiful Norwegian Prima for years to
come . The additional five NFT pieces showcase some of the
innovative 3D designs often depicted in Peeta's works and will be
featured aboard Norwegian Prima including in the ship's three-level Penrose
Atrium.
"We strive to adopt the most cutting-edge technology at
Norwegian Cruise Line and strongly believe that providing our
guests the opportunity to own digital assets that connect them with
an unforgettable cruise experience is an essential step forward,"
says Scott Piccolo, Chief Digital
Experience Officer at Norwegian Cruise Line Holdings (NCLH). "We
are incredibly proud to work with Peeta on the cruise industry's
first-ever NFT collection."
All proceeds from the NFT auction and sales will be donated to
Teach For America. Teach For America finds, develops, and supports
a network of leaders who expand opportunity for children from
classrooms, schools, and every sector and field that shapes the
broader systems in which schools operate.
"Teach For America embraces innovation and industry leaders, and
we are especially proud of the work Norwegian Cruise Line has done
to celebrate and recognize teachers through its annual NCL Giving
Joy campaign, which celebrates the intersection of travel and
education," said LaKeisha
Wells-Palmer, Executive Director of Teach For America
Miami-Dade. "We're grateful for the commitment to education in our
community. The proceeds from the sales of these beautiful NFTs will
help Teach For America recruit and develop more teachers for
students in Miami-Dade."
Launching August 2022, Norwegian
Prima's Christening voyage will depart from Reykjavík, Iceland and will feature a performance from
newly announced godmother, global popstar Katy Perry. Norwegian Prima will offer voyages
to Northern Europe from
Amsterdam; and Copenhagen, Denmark beginning Sept. 3; and
https://www.ncl.com/cruise-destinations/caribbean-cruises Caribbean itineraries
from Galveston, Texas,
Miami and Orlando, Fla. beginning Oct. 27.
For more information about Norwegian Cruise Line or to book a
cruise, please visit www.ncl.com or call 888-NCL-CRUISE (625-2784)
or contact a travel professional. For Norwegian Prima's press kit
and assets, click here.
About Norwegian Cruise Line
As the innovator in global
cruise travel, Norwegian Cruise Line has been breaking the
boundaries of traditional cruising for 55 years. Most notably, the
cruise line revolutionized the industry by offering guests the
freedom and flexibility to design their ideal vacation on their
preferred schedule with no assigned dining and entertainment times
and no formal dress codes. Today, its fleet of 17 contemporary
ships sail to over 300 of the world's most desirable destinations,
including Great Stirrup Cay, the company's private island in the
Bahamas and its resort destination
Harvest Caye in Belize. Norwegian
Cruise Line not only provides superior guest service from land to
sea, but also offers a wide variety of award-winning entertainment
and dining options as well as a range of accommodations across the
fleet, including solo traveler staterooms, club balcony suites,
spa-suites and The Haven by Norwegian®, the company's
ship-within-a-ship concept. For additional information or to book a
cruise, contact a travel professional, call 888-NCL-CRUISE
(625-2784) or visit www.ncl.com. For the latest news and exclusive
content, visit the NCL Newsroom and follow Norwegian Cruise
Line on Facebook, Instagram, Tik Tok
and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian.
About Teach For America
Teach For America works in
partnership with 350 urban and rural communities across the country
to expand educational opportunity for children. Founded in 1990,
Teach For America recruits and develops a corps of outstanding
leaders who make an initial two-year commitment to teach in
high-need schools and become lifelong leaders in the effort to end
educational inequity. Today, Teach For America is a force of over
64,000 alumni and corps members working in over 9,000 schools
nationwide in pursuit of profound systemic change. From classrooms
to districts to state houses across America, they are reimagining
education to realize the day when every child has an equal
opportunity to learn, lead, thrive, and co-create a future filled
with possibility. Teach For America is a proud member of the
AmeriCorps national service network. For more information, visit
www.teachforamerica.org and follow us on Facebook and
Twitter.
About Manuel "Peeta" Di
Rita
Manuel Di Rita,
commonly known as "Peeta", is an Italian graffiti and sculpture
artist currently living in Venice.
Having spent 29 years as a graffiti artist, he is a member of the
EAD crew (Padova, Italy), FX and
RWK crews (New York City) and has
participated in festivals and art shows all over the world during
his career. Peeta's work explores the potential of sculptural
lettering and anamorphism, both in painting and in sculpture. He
illustrated the exceptional hull design on Norwegian Prima and
Norwegian Viva, the first two ships in NCL's new Prima Class, which
marked the first time the captivating hull art extended to the
forward superstructure of the ship on any NCL vessel.
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SOURCE Norwegian Cruise Line