Revolutionary product measures the health of your customer base
over time in real-time
TORONTO, March 28,
2023 /CNW/ - Technology company Kognitiv Corporation
("Kognitiv") delivers advanced loyalty management, data activation
and partner collaboration solutions to enable data-driven
personalization and optimization of the customer journey across its
innovative, omnichannel SaaS platform.
Kognitiv is excited to officially launch
Kognitiv Pulse, an AI-driven predictive customer insights tool
Next week, Kognitiv is excited to officially launch a new
AI-driven predictive customer insights and activation tool,
Kognitiv Pulse, a solution that monitors the health of your
customer base, predicts future behaviour and identifies risks and
opportunities while enabling you to act quickly on these
Anchored on Kognitiv's proprietary SmartJourney®
customer lifecycle methodology, Kognitiv Pulse is powered by
proprietary artificial intelligence and machine learning software.
It enables marketers to drive efficiencies by identifying – at an
individual level - which customers to engage proactively and helps
them focus on activities that grow their bottom line.
"This tool is exciting because it allows you to see,
side-by-side, how your loyalty and non-loyalty customers are
performing across key KPIs, like purchase frequency and customer
lifetime value," said Anthony
Wintheiser, chief product officer at Kognitiv. "It then
predicts which milestone they're likely to be in next and
prescribes what actions you should take next in order to keep them
engaged and growing in their relationship with your brand."
Previewed through a live demo to a global audience of customer
engagement and loyalty experts at the Loyalty Summit CXM conference
in Zurich, Switzerland, on
March 16, 2023, through a live demo
of the product, Kognitiv Pulse was well-received by the crowd of
attendees and retail leaders like Kognitiv client PetSmart.
Kognitiv's global roster of clients includes leading brands like
Hallmark, Avis, Hawaiian Airlines.
"We want to arm marketers with the metrics and reporting they
need to not only make better decisions about how and when to engage
their customers, but also to measure how those decisions are
driving revenue growth," said Tim
Sullivan, CEO of Kognitiv. "As an executive and former
marketer, I know firsthand how valuable this product is to decision
making, strategic planning and profitable revenue growth. I believe
adding this revolutionary product to our arsenal will help propel
Kognitiv to the levels of growth and profitability that I
envisioned when I joined the firm."
Learn more about Kognitiv Pulse here.
Founded in 2008, Kognitiv is challenging global brands to
redefine how they engage with their customers and deliver
meaningful experiences that earn their lifetime loyalty. In
June 2020, Kognitiv and Aimia's
Loyalty Solutions came together to create a data and technology-led
business, employing people across 20 countries worldwide.
With 200+ clients and partners in more than 50 markets globally,
Kognitiv is removing the complexity of cultivating loyalty, data,
and partnerships, so brands can deliver enhanced value,
personalization, and experiences to today's consumers, right where
Kognitiv's largest investors include Aimia Inc., a
publicly-traded holding company listed on the Toronto Stock
Exchange (TSX: AIM).
Find out more at www.kognitiv.com.
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SOURCE Kognitiv Corporation