The Garbage Pail Kids: Adding 'A Dose of Gross' to Your Christmas Stocking!
18 Novembro 2003 - 7:59AM
PR Newswire (US)
The Garbage Pail Kids: Adding 'A Dose of Gross' to Your Christmas
Stocking! NEW YORK, Nov. 18 /PRNewswire/ -- What's hilarious,
downright gross...and in your Christmas stocking this holiday
season? It's those disarmingly disgusting Garbage Pail Kids
stickers! (Photo:
http://www.newscom.com/cgi-bin/prnh/20031118/NYFNSX34 ) Now in
stores after a 15-year hiatus, The Garbage Pail Kids brash brand of
irreverent humor is back and entertaining fans of all ages. This
latest incarnation -- featuring an all-new gang of mischievous
misfits, from Harry Potty and Fartin' Martin to Zitty Whitney and
Phat Phil -- is already popping up on "must-have" holiday gift
lists. Much to the surprise of many industry observers, the
stickers are not only attracting the 6-to-12 kid crowd, but also
legions of twenty and thirty- something's who grew up on the "Kids"
when they were initially released in the mid '80's. These older
fans are snatching up product by the boxload, while younger
collectors are savoring the individual packs. The new blockbuster
series has been hard to keep in stock. "GPK" creator, The Topps
Company, is readying a third printing which will be available in
time for the holidays. And retailers and distributors couldn't be
happier. "The Garbage Pail Kids stickers are among our bestsellers
throughout the entire trading card and collectibles
categories...and there's no end in sight," says Steve Jones, VP at
Excell Marketing. Excell manages sports and entertainment products
for many of the nation's leading retailers, including: Target
Stores, CVS, Eckerd's, ShopKo, among others. Wal-Mart, another key
Garbage Pail Kids destination, is also bolstering holiday shipments
to capitalize on the strong interest and the expected upswing in
store traffic. Speculating on the reasons behind the successful
Garbage Pail Kids revival, Topps VP Ira Friedman offers: "In this
increasingly complex and high-pressure world, old-fashioned
'bathroom humor' is a welcome and comical relief to children, young
adults and even parents, too." With internet traffic skyrocketing
on the official website (http://www.garbagepailkidsworld.com/), and
fans clamoring for more stickers, Topps is already developing a
follow-up series for release next year. In the meanwhile, set a few
extra places at the holiday dinner table for some Garbage Pail
Kids...and don't be surprised if there's something gross stuffed in
a stocking hanging above your fireplace. Founded in 1938, Topps is
a leading creator and marketer of distinctive confectionery and
entertainment products. The Company's confectionery brands include
"Ring Pop," "Push Pop," "Baby Bottle Pop" and "Juicy Drop Pop"
lollipops as well as "Bazooka" bubble gum. Topps entertainment
products include trading cards, sticker and album collections, and
collectible games. For additional information, visit
http://www.topps.com/.
http://www.newscom.com/cgi-bin/prnh/20031118/NYFNSX34
http://photoarchive.ap.org/ DATASOURCE: The Topps Company CONTACT:
Clay Luraschi of The Topps Company, +1-212-376-0496, Web site:
http://www.topps.com/
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