Delta Air Lines Launches Co-Branded Credit and Debit Cards in Colombia
09 Abril 2004 - 11:00AM
PR Newswire (US)
Delta Air Lines Launches Co-Branded Credit and Debit Cards in
Colombia Colombia is home to Delta's first SkyMiles(R) debit card
ATLANTA, April 9 /PRNewswire-FirstCall/ -- Delta Air Lines has
launched an innovative co-branded credit and debit card program in
Colombia with Lloyds TSB Bank, a leading United Kingdom-based
financial services group, and Visa International. The card program
provides Colombian residents new ways to earn award travel with
Delta's SkyMiles program. Delta and Lloyds customers in Colombia
now have the opportunity to apply for any of five new cards --
Platinum and Gold SkyMiles Visa credit cards, and the first-ever
Platinum, Gold, and Classic SkyMiles Visa debit cards. Colombia is
the first country where SkyMiles members may earn miles for using a
co-branded debit card. "We are excited to offer SkyMiles members in
Colombia the opportunity to earn miles with a credit card, a debit
card, or both," said Rick Rasmussen, Delta's general manager of
International Partnerships. "With this new partnership, Delta now
offers co-branded Visa cards in nine international markets and we
look forward to expanding our SkyMiles card programs to meet the
needs of many more Delta customers around the world." As an
introductory offer, customers who choose the Delta SkyMiles Lloyds
Platinum Visa Credit Card will be awarded 7,500 bonus miles with
their first purchase, and customers who choose the Gold credit card
will be awarded 5,000 bonus miles. In addition, cardholders will
earn one mile for every U.S. dollar spent on both the credit and
debit cards. Purchases of Delta Air Lines products and services
made with the cards will earn two miles for every U.S. dollar
spent. Delta SkyMiles members earn miles by flying Delta, Song,
Delta Shuttle, Delta Connection, Delta AirElite and Delta's
worldwide partners, including the airline's SkyTeam partners. The
program offers additional mileage-building opportunities through
SkyMiles partners such as the Delta SkyMiles Credit Cards, leading
hotels, car rental companies, and restaurants. Miles may be
redeemed for upgrades, Crown Room Club memberships and Award Travel
to more than 400 worldwide destinations. Delta Air Lines is proud
to celebrate its 75th anniversary in 2004. Delta is the world's
second largest airline in terms of passengers carried and the
leading U.S. carrier across the Atlantic, offering daily flights to
491 destinations in 84 countries on Delta, Song, Delta Shuttle, the
Delta Connection carriersand its worldwide partners. Delta's
marketing alliances allow customers to earn and redeem frequent
flier miles on more than 14,000 flights offered by SkyTeam,
Northwest Airlines, Continental Airlines and other partners. Delta
is a founding member ofSkyTeam, a global airline alliance that
provides customers with extensive worldwide destinations, flights
and services. For more information, please visit delta.com .
Program subject to change without notice.. All Delta SkyMiles
program rules and conditions apply... Program only available for
residents of Colombia. Customers in Colombia may Contact Lloyds TSB
Bank to apply. DATASOURCE: Delta Air Lines, Inc. CONTACT: Stephanie
Fitzsimmons, +1-404-724-2509, or Eric O'Brien, +1-404-724-2511,
ofJackson Spalding Web site: http://www.delta.com/
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