ADM Kao LLC Announce Nationwide Rollout of Cooking Oil
15 Junho 2004 - 1:24PM
PR Newswire (US)
ADM Kao LLC Announce Nationwide Rollout of Cooking Oil DECATUR,
Ill., June 15 /PRNewswire-FirstCall/ -- Enova(TM) brand oil will be
available nationwide by early 2005. The innovative cooking oil
differs from other cooking oils since more of Enova oil is burned
as energy, not stored as fat. The nationwide rollout follows strong
results in test markets in Chicago, Illinois and Atlanta, Georgia.
Sold under the "Econa(R) Healthy Cooking Oil" brand name in Japan,
Enova oil was initially developed by Kao Corporation and is the
best selling oil product in the Japanese market. Enova oil will be
marketed by ADM Kao LLC, a joint venture formed in June 2001
between ADM and a subsidiary of Kao Corporation of Japan. In
addition to the national distribution of Enova oil products, ADM
Kao has also been working extensively with food manufacturers on
co-branding opportunities. Enova oil may be used interchangeably in
food formulations with other oils and in various food applications.
Enova(TM) oil is a product of ADM Kao LLC, a joint venture of
Archer Daniels Midland Company and the Andrew Jergens Company, a
U.S. subsidiary of the Kao Corporation. Headquartered in Decatur,
Illinois, ADM Kao brings together ADM's long experience in
vegetable oil processing and functional food development with Kao's
scientific innovations and brand marketing experience. With more
than 110 years in business, Kao has earned a reputation as a
quality manufacturer in Japan, where it is the number one consumer
products company in the toiletry and household industry. Its
strength in innovative product development is represented by such
brands as Biore, Attack and Laurier. Other Kao brands well known in
the U.S. include Jergens, Curel, Ban and John Frieda. Kao has more
than 19,000 employees worldwide and net sales of $8.5 billion.
Archer Daniels Midland Company (ADM) is a world leader in
agricultural processing. ADM is one of the world's largest
processors of soybeans, corn, wheat and cocoa. ADM is also a leader
in the production of soy meal and oil, ethanol, corn sweeteners and
flour. In addition, ADM produces value-added food and feed
ingredients. Headquartered in Decatur, Illinois, ADM has over
26,000 employees, more than 270 processing plants and net sales for
the fiscal year ended June 30, 2003 of $30.7 billion. Additional
information can be found on ADM's Web site at
http://www.admworld.com/ . DATASOURCE: Archer Daniels Midland
Company CONTACT: Brian Peterson, Senior Vice President-Corporate
Affairs, of Archer Daniels Midland Company, +1-217-424-5413 Web
site: http://www.admworld.com/
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