Coca-Cola FEMSA Reports 2004 Fourth-Quarter and Full-Year Results -- Total revenues for the fourth quarter and the full year were Ps.12,363 million and Ps. 46,499 million, respectively. MEXICO CITY, Feb. 25 /PRNewswire-FirstCall/ -- Coca-Cola FEMSA, S.A. de C.V. (BMV: KOFL; NYSE: KOF) ("Coca-Cola FEMSA" or the "Company"), the largest Coca-Cola bottler in Latin America and the second-largest Coca-Cola bottler in the world in terms of sales volume, announces results for the fourth quarter and full year of 2004. "As we look forward, we believe our geographic diversification will enable us to foster better balanced top and bottom-line growth. Indeed, now that we have successfully finished the integration process and restructured our debt maturity profile, we can focus even more of our attention on growing our company's top and bottom line," said Carlos Salazar, Chief Executive Officer of the Company. CONFERENCE CALL INFORMATION Our fourth-quarter and full year 2004 Conference Call will be held on: February 28, 2005, 11:00 A.M. Eastern Time (10:00 A.M. Mexico City Time). To participate in the conference call, please dial: Domestic U.S.: 800-599-9829 and International: 617-847-8703. We invite investors to listen to the live audiocast of the conference call on the Company's website, http://www.coca-colafemsa.com/. If you are unable to participate live, an instant replay of the conference call will be available through March 7, 2005. To listen to the replay please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Pass code: 98344233. Coca-Cola FEMSA, S.A. de C.V. produces and distributes Coca-Cola, Sprite, Fanta, Lift and other trademark beverages of The Coca-Cola Company in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Venezuela, Brazil and Argentina, along with bottled water, beer and other beverages in some of these territories. Please click on this link to view the full version of the Press Release on our Web Site http://www.coca-colafemsa.com/ DATASOURCE: Coca-Cola FEMSA, S.A. de C.V. CONTACT: Alfredo Fernandez, +5255-5081-5120, +5255-5081-5121, , or Julieta Naranjo, +5255-5081-5148, , both of Coca-Cola FEMSA Web site: http://www.cocacola-femsa.com.mx/

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