Song's New Nonstop Coast-to-Coast Service Between New York and Los Angeles Takes Flight
02 Maio 2005 - 2:01PM
PR Newswire (US)
Song's New Nonstop Coast-to-Coast Service Between New York and Los
Angeles Takes Flight Delta's Low-Fare Air Service Celebrates New
Transcon Route as Exclusive Partnership With Rande Gerber Readies
for Take-Off ATLANTA, May 2 /PRNewswire/ -- Song(R), Delta Air
Lines' low-fare air service, is celebrating today its new nonstop,
coast-to-coast service between New York's John F. Kennedy
International Airport (JFK) and Los Angeles International Airport
(LAX). Song's new transcontinental service officially started on
May 1 at 7:00 a.m., with its inaugural flight from New York to Los
Angeles. Song commemorates the new JFK-LAX service today,
announcing an exclusive partnership with nightlife entrepreneur
Rande Gerber to enhance its in-flight offerings, including a
branded signature cocktail service, the latest addition to Song's
wide array of on-board offerings. The newly-branded signature
beverage service will feature new cocktails created for Song by
Rande Gerber, in addition to Song's current beverage offerings
which include sodas, water, wine, beer, coffee and tea. It will
also feature newly-branded glasses, cocktail shakers and
accessories, all designed in partnership with Rande Gerber. Song
and Gerber will unveil the new signature cocktail service, complete
with new branding and design, on all Song flights beginning in late
summer. Song will preview several of the new Gerber cocktail
creations on its May 2 ceremonial inaugural flight from New York to
Los Angeles. "We are thrilled to expand our New York service and
head west, bringing Song's signature service and low fares to
customers traveling between New York and Los Angeles," said Joanne
Smith, President of Song. "Our on-board offerings, including our
in-flight entertainment, healthy food choices and our branded
beverage service created with Rande Gerber, will make time fly for
our customers traveling cross-country on Song." The new signature
cocktails created by Gerber include: -- "Smooth Landing" - Grey
Goose Vodka, Pineapple Pucker & pineapple -- "The Take Off" -
Woodford Reserve Bourbon, Sweet Vermouth & a cherry -- "The Red
Eye" - Grey Goose Le Citron Vodka & Mr. T's Bloody Mary Delta's
chief operating officer, Joe Kolshak will pilot Song's May 2
celebratory flight from New York to L.A. Song will initially offer
three daily non-stop, roundtrip flights between JFK and LAX, with
seven daily roundtrips operating by June 18. Song's new service
from JFK to LAX will feature the wide array of on-board amenities
that distinguish its brand from other air service. Song's in-flight
entertainment system is the most innovative of any low-fare
service, offering personal seatback video monitors that provide: 24
channels of live, DISH Network television; digitally-streamed MP3
programming that allows customers to create individual play lists
of 32 songs at their seat from an inventory of more than 1,600
songs; 10 movies available on-demand, allowing customers to start
and stop the film at their leisure; 11 video games; and a popular
interactive trivia game that allows passengers to compete against
one another. Song also offers a comprehensive onboard menu,
featuring healthful, organic selections, as well as a few
indulgences. Last year, Song introduced an In-Flight Fitness
program, developed exclusively for the low-fare service by fitness
guru David Barton. The 15-minute workout is designed to decrease
stress and fatigue and improve strength and flexibility -- all
while burning calories. Song's coast-to-coast service expansion
continues on July 4, when it will begin service from JFK to San
Francisco International Airport (SFO) and JFK to Seattle-Tacoma
International Airport (SEA). Additionally, on June 18, Song debuts
service between JFK and San Juan's Luis Munoz Marin Airport (SJU)
and on July 23, Song initiates service begins once weekly service
between JFK and Aruba's Queen Beatrix International Airport (AUA).
About Song Song, Delta's award-winning, low-fare air service,
provides non-stop service between major cities in the Northeast and
Florida leisure destinations, as well as Los Angeles, Las Vegas,
San Juan and Nassau. Song currently operates a fleet of 36 Boeing
757s, with 199 all-leather, all-coach seats, providing more than
140 daily flights daily. With the addition of 12 planes and 18 new
roundtrip flights, Song will increase its service to 176 daily
nonstop departures with new destinations including San Francisco,
Seattle and Aruba by September 2, 2005. All Song aircraft are
equipped with personal video monitors at each seat, offering a wide
array of entertainment features -- accessible via touch-screen
technology -- including: live, DISH Network television; movies
on-demand; MP3 programming from more than 1,600 songs and 11 video
games. Song also offers a complete on-board food menu featuring
healthful, organic food options and few indulgences, including
Song's newly branded signature cocktails. Song beverages are
intended to be enjoyed responsibly by adults. Customers can use a
credit card or cash to make purchases onboard. Song serves all
three New York metro area airports -- JFK, Newark and LaGuardia --
the only low-fare service to do so. All Song flights are operated
by Delta Air Lines. Song tickets can be purchased by visiting
flysong.com or calling 1-800-FLY-SONG (1-800-359-7664). About Rande
Gerber Rande Gerber has developed, owns and operates a line of
high-end bars and lounges nationwide, including: Stone Rose, The
Whiskey, The Living Room, Whiskey Park, Whiskey Blue, Oasis,
Wetbar, Underbar, Cherry and Whiskey Sky located in New York,
Chicago, New Orleans, Boston, Las Vegas, Houston and Mexico City.
DATASOURCE: Song CONTACT: Katie Connell, +1-404-773-8174, or Julie
Horn, +1-212-981-5221, both for Song Web site:
http://www.flysong.com/ http://www.delta.com/
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