HONG KONG and LOS ANGELES, Aug. 2 /Xinhua-PRNewswire-FirstCall/ -- LJ International Inc. (Nasdaq/NMS: JADE), one of the fastest growing jewelry companies in the world, today announced that it will release its second quarter and six months 2005 results pre-market on Thursday, August 11, 2005. The Company will subsequently conduct a conference call at 11:00 a.m. EST to review the results and for a Q&A session. The call will be hosted by Betty Ho, Vice President of Corporate Development. WHAT: LJ International Inc. Second Quarter Earnings Conference Call WHEN: Thursday, August 11, 2005 - 11:00 a.m. Eastern Time HOW: Live via phone by dialing 888-338-6461, or 973-935-8509 for international callers, and asking for the LJ International Inc. call. Please call at least 10 minutes prior to the start time, or live over the Internet by logging on to the Company's Website at http://www.ljintl.com/ . REPLAY: A replay of the conference call will be available through August 18, 2005 and may be accessed by calling 877-519-4471, or 973-341- 3080 for international callers. Enter conference ID# 6325567. An audio archive will also be available on the Company's website at http://www.ljintl.com/ shortly after the call and will be accessible for approximately 90 days. RSVP: To register for the call or to be added to LJ International Inc.'s e-mail and/or fax investor distribution lists, please contact Haris Tajyar, Managing Partner of Investor Relations International, at . About LJ International Inc. LJ International, Inc. (LJI), based in Hong Kong and the U.S., is engaged in designing, branding, marketing and distributing a full range of jewelry. It has built its global business, currently one of the fastest-growing in the jewelry industry, on a vertical integration strategy and an unwavering commitment to quality and service. LJI distributes to fine jewelers, department stores, national jewelry chains and electronic and specialty retailers throughout North America and Western Europe, with a growing retail presence in China through its recently launched ENZO-branded stores and e-shopping sites. Its product lines incorporate all major categories sought by major retailers, including earrings, necklaces, pendants, rings and bracelets. It trades on the Nasdaq National Market under the symbol JADE. For more information on LJI, please visit the Company's Web site at http://www.ljintl.com/ . Forward looking statement: Except for the historical information, the matters discussed in this news release may contain forward-looking statements, including, but not limited to, factors relating to future sales. These forward-looking statements may involve a number of risks and uncertainties. Actual results may vary significantly based on a number of factors, including, but not limited to, uncertainties in product demand, the impact of competitive products and pricing, changing economic conditions around the world, release and sales of new products and other risk factors detailed in the company's most recent annual report and other filings with the Securities and Exchange Commission. For further information: AT LJI: AT INVESTOR RELATIONS INTL: Betty Ho Haris Tajyar Vice President, Corporate Development Managing Partner Tel: 011-852-2170-0001 Tel: 818-382-9702 Email: Email: DATASOURCE: LJ International, Inc. CONTACT: Betty Ho of LJ International, +011-852-2170-001, or ; Haris Tajyar of Investor Relations Intl, +818-382-9702 or , for LJ International Web site: http://www.ljintl.com/

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