CHICAGO, Oct. 18 /PRNewswire-FirstCall/ -- CoolSavings, Inc. (OTC:CSAV) (BULLETIN BOARD: CSAV) today announced that its President and CEO, Matt Moog, has been elected to the Direct Marketing Association's Board of Directors for a three-year term. The election, by the DMA membership, took place at the association's annual business meeting during the DMA05 Annual Conference & Exhibition, held in Atlanta, Ga. (Logo: http://www.newscom.com/cgi-bin/prnh/20050203/CGTH021LOGO ) The DMA is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. Founded in 1917, the DMA is committed to cultivating stronger relationships between consumers and direct marketers via industry standards for responsible marketing, promoting relevance as the key to reaching consumers with desirable offers, and cutting-edge research, education and networking opportunities to improve results throughout the direct marketing process. "This week, the Direct Marketing Association underscored its commitment to helping marketers build strong consumer relationships through 'Relevance, Responsibility and Results'," said Moog. "These principles are in direct alignment with CoolSavings' own vision of Consumer Requested Marketing, in which Relevancy, Permission and Privacy are the guiding force behind targeted marketing that benefits marketers and consumers alike. I am proud and honored to have the opportunity to promote our organizations' shared goals and values as a member of the Direct Marketing Association Board of Directors." About CoolSavings CoolSavings is a leading interactive marketing services company for advertisers and publishers. The Company provides superior lead generation, e- mail, coupon and loyalty programs across its extensive network of company- owned Branded Web Properties and top partner sites. The Company maximizes results using sophisticated targeting, optimization and predictive modeling capabilities. Together these services could enable leaders in the consumer packaged goods, retail and direct marketing industries to reach more than 48 million registering consumers and potentially generate more than 75 million responses in 2005, while delivering valuable content and revenue for the Company's network partners. Cautionary Note Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements under the caption "Business Outlook" and other statements regarding the Company's expectations, beliefs, hopes, intentions, or strategies. Where possible, these forward-looking statements have been identified by use of words such as "project," "target," "will," and similar expressions but such words are not the exclusive means of identifying these statements. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause the Company's actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, the Company's ability to secure financing to meet its long-term capital needs; CoolSavings' ability to secure long-term contracts with existing advertisers and Lead Generation Network partners, and attract new advertisers and Lead Generation Network partners; CoolSavings' ability to add new consumers; CoolSavings' successful introduction of new services and features, CoolSavings' ability to compete successfully against current and future competitors, CoolSavings' ability to protect its patents, trademarks and proprietary rights, CoolSavings' ability to continue to attract, assimilate and retain highly skilled personnel, general industry, economic and market conditions and growth rates, the potential for higher actual media costs, and other costs and expenses when compared to estimated costs and projections. For a discussion of these and other risks, uncertainties and factors which could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in the Company's annual report on Form 10-K for the year ended December 31, 2004, and its Quarterly Report on Form 10Q for the quarter ended March 31, 2005, both as filed with the SEC. The Company undertakes no obligation to update any of the forward-looking statements after the date of this press release to conform these statements to actual results or otherwise reflect new developments or changed circumstances, unless expressly required by applicable federal securities laws. You should not place undue reliance on any such forward-looking statements. http://www.newscom.com/cgi-bin/prnh/20050203/CGTH021LOGO http://photoarchive.ap.org/ DATASOURCE: CoolSavings, Inc. CONTACT: Melissa Lederer of CoolSavings, Inc., +1-312-224-5153, or ; or Mary Sawyer of Kupper Parker Communications, +1-314-290-2047, or Web site: http://www.coolsavings.com/

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