REY Reynolds Reynolds A

DAYTON, Ohio, Jan. 18 /PRNewswire-FirstCall/ -- The Reynolds and Reynolds Company (NYSE:REY) today announced Super Premium WebmakerX(R) Web sites, which combine new interactive design elements with the detailed vehicle and dealer information that car buyers need and want. Reynolds Super Premium Web sites offer an array of new functionality and marketing features that include virtual video characters that welcome and guide traffic, dynamic inventory images that showcase brands and market the dealership, and new ways to display and view vehicle inventory. As a leader in search-engine friendly automotive Web sites, Reynolds also provides its innovative SpiderMaze(TM) technology with its Super Premium sites. "Through Reynolds' intelligent Web site design and architecture, dealers are boss," said Dana Freshman, vice president of Reynolds Sales and F&I Solutions. "With WebmakerX, dealers can easily update and enhance their sites to reflect new sales promotions, inventory and dealership information." The sites are built with SpiderMaze technology enabling the pages of the sites to be easily read and indexed by search engine spiders. As a result, the sites can be favorably ranked in matching Internet searches conducted by online shoppers. "Search engine optimization is key," says John Guido Jr., general sales manager at Arlington Heights Ford in Arlington Heights, Illinois. "With our switch to Super Premium, we went from nowhere in search engine results to the top overnight. Now, we're getting directly in front of customers that use the search results to research and shop for a car." Freshman added, "The Super Premium sites give dealers the perfect combination of style with substance. The sites provide the results and reliability of the WebmakerX platform along with the excitement and appeal of new interactive design and animation technologies available today." Reynolds Super Premium sites include features such as: - 360-degree Touch-and-Turn Inventory: This feature offers a 360-degree rotational view of vehicle's exterior and interior, giving shoppers a look at a vehicle's unique features and styling. - Interactive Paint Palette: Online shoppers can change and view vehicles in a variety of OEM paint colors enabling them to customize the vehicle exterior to their preference. - Virtual Dealership Spokesperson: Dealers can choose from a variety of customizable spokespersons to welcome shoppers to the site with a tailored message that promotes the dealership, directs traffic and reminds visitors of current specials. - Home Page "Contact Us" Form: This form is strategically placed on the home page to allow customers to easily submit leads and inquiries to the dealership. - One Click(TM) Navigation: Visitors can access and search vehicle inventory on a WebMakerX site quicker and more easily; inventory is just one click away. - Lead Trap(TM) Technology: Contact forms are strategically built throughout the Web site to attract and capture customer leads and inquiries. Combining Reynolds' SpiderMaze, One Click and Lead Trap technologies with the new features of the Super Premium Web sites provides dealers with a best- in-class Web site solution. To meet the differing business needs and preferences of its dealers, Reynolds also provides a WebMakerX Essentials package for smaller dealerships, as well as a la carte offerings. Reynolds is an automotive retail CRM market leader. Reynolds has more than 10,000 deployed CRM applications across its Reynolds Web Solutions, Contact Management and other lead management solutions. About Reynolds Reynolds and Reynolds (http://www.reyrey.com/) helps automobile dealers sell cars and take care of customers. Serving dealers since 1927, it is a leading provider of dealer management systems in the U.S. and Canada. The company's award-winning product, service and training solutions include a full range of retail Web and Customer Relationship Management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves automotive retailers and OEMs globally through its incadea solution and a worldwide partner network, as well as through its consulting practice. First Call Analyst: FCMN Contact: DATASOURCE: The Reynolds and Reynolds Company CONTACT: Michelle Zendah of The Reynolds and Reynolds Company, +1-937-485-8499, or Web site: http://www.reyrey.com/

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