Chrome Carbook(R) now available to MADC members in French and English versions PORTLAND, Ore., Jan. 23 /PRNewswire-FirstCall/ -- Chrome Systems Inc. today announced the availability of a Canadian version of Chrome Carbook(R), the market-leading vehicle configuration tool, through the Montreal Automobile Dealers Corporation website in collaboration with 20-20 Technologies Inc. Auto dealers in Canada now have the opportunity to benefit from the tool used by thousands of dealers in the U.S. to attract and capture Internet leads for their dealerships. Chrome Carbook is a consumer-facing, web-based tool for configuring, researching, pricing and requesting vehicles on a dealer website. Using Chrome Carbook enables dealers to capture more Internet leads, provide valuable research content for shoppers, drive site traffic, and control which vehicles or retail pricing to display. Online shoppers can build and compare vehicles on the dealer's website, send a request for a quote directly to that dealer, and then print their configured vehicle's specs and price to bring with them to the showroom. "We're extremely pleased to offer Chrome Carbook to our partners in Canada," said Peter Batten, General Manager of Chrome. "We've been delivering vehicle data to the Canadian market through various channels for some time, but this is the first time we've offered our website configurator to a dealer association outside of the United States. We're glad to make it easier for buyers and sellers in Canada to transact business, and look forward to future product enhancements." The Canadian version of Chrome Carbook includes data and content in both French and English to fit the needs of the Canadian online auto shopper. Chrome Carbook will be accessible to MADC dealer members as a resource initially through http://www.ccam.qc.ca/ and is also available for purchase for individual dealer websites as a lead generating tool. 20-20 Technologies Inc. will act as a reseller for Chrome Carbook and will provide design and customization services for dealers to ensure the tool fits seamlessly with a dealership website's look and feel. Chrome's experience in Canada spans several years. The company currently sells a Canadian version of its desktop-based vehicle pricing and ordering tool, PC Carbook(R), has provided the data in the Reynolds & Reynolds sales solution for Canadian dealers, and recently it announced business deals with Suzuki Canada and Canadian Black Book. The Canadian version of Chrome Carbook is available for immediate ordering through 20-20 Technologies Inc. Contact: (514) 332-4112 ext. 491; stefan.st- . About Chrome Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced "raw" automotive data from all manufacturers. Chrome is a division of DealerTrack Data Services, which is a company of DealerTrack Holdings, Inc. (http://www.dealertrack.com/; Nasdaq: TRAK) Safe Harbor for Forward-Looking and Cautionary Statements Certain statements in this press release are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. The following important factors could affect future results: increased competitive pressure from other industry participants and the inability to execute any element of DealerTrack's business strategy, including selling additional products and services to existing customers, expanding DealerTrack's customer base and product and service offerings, and pursuing acquisitions and strategic alliances. Other factors which could materially affect such forward-looking statements can be found in DealerTrack's filings with the Securities and Exchange Commission, including the risk factors included therein. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward- looking statements. The forward-looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances. DATASOURCE: DealerTrack Holdings, Inc. CONTACT: Liz Zale, DealerTrack, Inc., +1-516-734-3758, ; Jen Malloy, RF|Binder Partners, +1-212-994-7542, Web site: http://www.ccam.qc.ca/ http://www.dealertrack.com/

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