ERICY LM Ericsson Telephone (MM)

Interwoven to Serve as ECM Component of Ericsson Media Solution Offerings, Optimizing the Mobile Customer Experience through the Delivery of High Demand Media Content Services HOLLYWOOD, Fla., Interwoven GearUp '06 Conference, April 3 /PRNewswire-FirstCall/ -- Interwoven, Inc. (NASDAQ:IWOV), provider of Enterprise Content Management (ECM) solutions for business, today announced that it has joined forces with Ericsson (NASDAQ:ERICY), a leading telecom supplier of personalized media solutions to operators, to serve as the key ECM component of Ericsson's Media Solution offerings, optimizing the mobile customer experience through the delivery of high demand media content services such as: ring tone, MP3 file and image downloads; personalized news feeds; 3G (third generation) applications like streaming video; gaming; and more. Ericsson's Media Solution offerings are designed to enable operators and media service providers -- who are looking to increase revenue, improve customer satisfaction, and gain a competitive advantage -- to offer personalized media content, made possible by technology from Interwoven, a customer experience leader. (Logo: http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO ) Intense competition with regard to the price of airtime and telephones has led telecom providers to seek profit growth and competitive advantage in new areas, such as through the delivery of value-added media and entertainment content services, which enable mobile users to easily share information and stay informed. According to Ovum, a leading global industry analyst firm, spending on software and services by mobile operators is growing rapidly as they invest "to improve existing systems and also to deploy new systems to support multimedia services."(1) At the same time, companies across all industries are recognizing the importance of providing consistent and reliable content across all customer touchpoints -- a particular challenge for mobile operators, who must address the unique challenges that wireless communication poses for the presentation of content. The Ericsson Media Solution offerings enable operators to address the content needs of mobile users. Underlying the Ericsson Media Solution offerings is a robust technology framework provided by the Ericsson Service Delivery Platform Media (SDP Media), which is designed to provide personalization capabilities, digital rights management and content management, supporting the download and streaming of content over mobile and broadband networks. Interwoven was selected as a cornerstone technology for Ericsson's Media Solution offerings for several key reasons including: * Interwoven's experience in helping over 1,000 enterprises across the globe optimize their customer experience; * Interwoven's proven success in delivering unstructured content, in context, across multiple channels including Web, print, and now mobile channels; and * Interwoven's industry-leading metadata capabilities, enabling the automatic creation of customer profiles for personalized content delivery. Interwoven enables senior marketing, service, and business executives, who are seeking to increase revenue growth and customer loyalty, to deliver an integrated, multi-channel customer experience by optimizing the development, delivery, and integration of persuasive, customer-facing content to all customer touchpoints. As part of Ericsson's Media Solution offerings, Interwoven will serve as the engine by which content is created, managed, published, and ultimately delivered to mobile users. Through its proven metadata capabilities, Interwoven will enable the automatic association of metadata to content, ensuring that mobile users receive the most relevant personalized content at all times -- a key objective for leading telecom companies worldwide. "Telecommunications is a very competitive and fast changing market, making it critical that we have the right technology in place to improve our customer experience, attract new customers, and continue to meet the evolving needs of users," said the director of business strategy and marketing for Far EasTone, a leading wireless service provider in Taiwan. "Interwoven is committed to helping organizations across vertical industries improve customer experience through the delivery of more relevant, timely, and brand consistent content to customers across all channels," said Bill Seawick, chief marketing officer at Interwoven. "By partnering with Ericsson, we can further extend our reach into the highly-competitive telecom industry where being able to provide users with more choices and services is key to staying ahead. We're looking forward to working with Ericsson to enable operators to compete more effectively and develop deeper, long-standing relationships with consumers." With Ericsson Media Solutions, operators are well positioned to take advantage of emerging business opportunities stemming from networked media. For more information on Ericsson's Media Solution offerings, please go to: http://www.ericsson.com/products/hp/Media_Solutions_pa.shtml About Interwoven Interwoven, Inc., provider of Enterprise Content Management solutions for business, enables organizations to unify people, content and processes to minimize business risk, accelerate time-to-value and sustain lower total cost of ownership. Interwoven delivers deep industry-specific solutions which reduce business process cycle time from initial collaboration through design, production, sales, marketing, legal review, IT, and service. Interwoven leads the industry with a service-oriented architecture today and easy-to-use, best-in-class components and solutions. Today, over 3,400 enterprises, law firms, and professional services organizations worldwide are Interwoven customers including BT, Ford, Freshfields Bruckhaus Deringer, General Motors, Jones Day, Motorola and Yamaha. Interwoven is headquartered in Sunnyvale, Calif., with offices around the world. For more information visit http://www.interwoven.com/. (1) Ovum, "Mobile Operator IT Spending: market development scenario and methodology," February 2005 http://www.newscom.com/cgi-bin/prnh/20030430/IWOVLOGO http://photoarchive.ap.org/ DATASOURCE: Interwoven, Inc. CONTACT: Catherine Brew of Interwoven, Inc., +1-408-530-7043, or Web site: http://www.interwoven.com/

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