Arbor Mist Takes Today's Hottest Varietal to the Next Level with New Mixed Berry Pinot Noir
02 Abril 2007 - 1:01PM
PR Newswire (US)
CANANDAIGUA, N.Y., April 2 /PRNewswire/ -- Arbor Mist, the
number-one- selling wine with fruit brand in the United States, is
introducing a rich, red wine flavor featuring today's hottest
varietal, Pinot Noir. Mixed Berry Pinot Noir is a crisp and
refreshing blend of smooth Pinot Noir wine and delicious blueberry,
raspberry, and peach flavors. This great-tasting flavor is now
available throughout the United States. (LOGO:
http://www.newscom.com/cgi-bin/prnh/20040505/NYW029LOGO-a) Mixed
Berry Pinot Noir is the only Pinot Noir available in the wine with
fruit category. This new flavor capitalizes on the growing
popularity of Pinot Noir and Arbor Mist wines. Pinot Noir sales
increased 45 percent last year, and Arbor Mist sales increased four
percent(1). "Pinot Noir is hot right now and the Arbor Mist
consumer knows it," said Josie Pagani, director of marketing for
Centerra Wine Company. "Consumers loved the name and taste of Mixed
Berry Pinot Noir, and 50 percent said it would become their most
frequently purchased flavor." Mixed Berry Pinot Noir is available
in 750ml bottles, with a suggested retail price of $3.99 and 1.5L
bottles, with a suggested retail price of $7.99. About Centerra
Wine Company Centerra Wine Company, the popular-priced and premium
wine producer of Constellation Wines U.S., is part of Constellation
Wines, the world's largest wine business, an operating division of
Constellation Brands, Inc. (NYSE: STZ; STZ.B) ("CBI").
Constellation Wines U.S. encompasses four of CBI's U.S. wine
businesses: Icon Estates, Centerra Wine Company, Pacific Wine
Partners, and North Lake Wines. Centerra Wine Company's leading
brands include Alice White, Arbor Mist, Cook's, Covey Run,
Inglenook, Manischewitz, Paul Masson Grande Amber Brandy, Robert
Mondavi Private Selection, Talus Collection, Taylor Desserts,
Vendange, Ravenswood, and Woodbridge by Robert Mondavi. (1) Source:
IRI Dollar sales, 52 weeks end July 16, 2006
http://www.newscom.com/cgi-bin/prnh/20040505/NYW029LOGO-a
http://photoarchive.ap.org/ DATASOURCE: Constellation Wines U.S.
CONTACT: Lisa Farrell, +1-585-396-7184, , or Tami Bacon,
+1-585-396-7193, , both for Constellation Wines U.S. Web site:
http://www.cwine.com/
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