ZTM Z-Trim Holdings,

Extends Proven Success in School Foodservice to Retail Markets MUNDELEIN, Ill., Jan. 23 /PRNewswire-FirstCall/ -- Z Trim Holdings, Inc. (AMEX:ZTM) announced today the retail launch of its headline-making salad dressings. The retail debut of the dressing line will consist of Z Trim Ranch, Z Trim Honey Dijon and Z Trim Creamy Italian via both the company's web site and the Sunset Foods grocery store chain in the Chicago area. "We believe the time is right to transfer some of our success from Z Trim products in the schools to the retail sector," said Steve Cohen, new Z Trim CEO. "The school nutritionists understood our message about replacing fat with natural, non-caloric dietary fiber, and once they tasted it, the realm of possibilities for changing the food landscape began quickly clicking into place and a national news story was born," he said. "It's catching on that good nutrition doesn't mean sacrificing taste anymore." Tony Gapastione, Purchasing and Merchandising Director for Sunset Foods, anticipates a lot of interest among his customers for innovative products that don't require them to trade taste for better nutrition. "Our customers demand and deserve the best the food industry has to offer," Gapastione said. "Wherever we can find innovative products that fit the bill in terms of taste and nutrition, we bring them in," he said. "We see this as a perfect fit and we're proud to be selected by the folks at Z Trim for their retail unveiling of this innovative line." The dressings line contain between 40% and 80% reduced fat, making them among the lowest for fat content in their categories. Information about Z Trim and Z Trim dressings and Mayo Spread are available through the Z Trim web site and on-line store (http://www.ztrim.com/pages/dressings/70.php) or at any of the Sunset Food stores in the Chicago area. About Sunset Foods Sunset Foods is a family owned neighborhood supermarket dedicated to providing the finest customer service since the doors opened in 1937. The company is small enough to get to know their customers and large enough to stock an outstanding selection of food, liquor, floral and other items at competitive prices. Sunset's friendly, competent staff makes shopping at their stores a pleasurable experience. Today, Sunset has four locations that employ approximately 900 employees fulfilling the Sunset promise of the best in customer service. All employees are customer-focused, instilled with the "People are Friendlier Around Sunset" brand, and reaching out to customers by loading their groceries, publishing a quarterly magazine, providing complimentary cooking and nutrition classes and providing special orders upon request for products that are not on the shelf. Sunset carries a wide variety of foods including many ethnic brands and specialty health and organic foods. Their meat and fish departments offer the finest cuts. Their produce department carries the freshest assortment of seasonal fruits and vegetables. The Sunset Deli is a popular stop for busy moms and professionals, and is chock full of pre-cooked meals, exotic salads and other tasty dishes. ABOUT Z TRIM(R) Z Trim (http://www.ztrim.com/) is a natural functional food ingredient made from the hulls of grain. Z Trim lowers calories from fats by up to 80% in many foods without negatively affecting taste or texture, and can substantially reduce harmful trans and saturated fats found in many foods. Z Trim has wide application in dairy products, dressings, dips, sauces, baked goods, processed meats, snack foods, cookies, pies, cakes, icings, brownies, bars, ice cream, milk shakes and many other foods. Forward-Looking Statements and Risk Factors Certain statements in this press release are "forward.looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of Z Trim Holdings to be materially different from any future results, performance or achievements expressed or implied by these forward.looking statements. Other factors, which could materially affect such forward.looking statements, can be found in our filings with the Securities and Exchange Commission at http://www.sec.gov/, including risk factors relating to material weaknesses in internal control over financial reporting, our history of operating losses, lack thus far of significant market acceptance of our products, the fact that we may dilute existing shareholders through additional stock issuances, and our reliance on our intellectual property. Investors, potential investors and other readers are urged to consider these factors carefully in evaluating the forward.looking statements and are cautioned not to place undue reliance on such forward.looking statements. The forward.looking statements made herein are only made as of the date of this press release and we undertake no obligation to publicly update such forward.looking statements to reflect subsequent events or circumstances. Contacts: Investor Angela 847-549-6002 contact: Strickland Media contact: Phil Versten 847-549-6002 DATASOURCE: Z Trim Holdings, Inc. CONTACT: Investors, Angela Strickland, , or media, Phil Versten, , both of Z Trim, +1-847-549-6002 Web site: http://www.ztrim.com/

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