Borders(R) Creates African-American Gift Card for Black History Month
01 Fevereiro 2008 - 11:00AM
PR Newswire (US)
ANN ARBOR, Mich., Feb. 1 /PRNewswire-FirstCall/ -- Borders, a
worldwide retailer of books, music, movies, gifts and stationery
items, today unveiled a newly designed gift card to commemorate
Black History Month in February. The new gift card features a
portion of the title of a well-known song, "Lift Every Voice and
Sing," along with raised hands and words from the actual song that
symbolize triumph over past struggles and to convey hope for the
future. The "Lift Every Voice" gift card is the first time Borders
has created a special gift card in recognition of Black History
Month. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )
Customers can find the "Lift Every Voice" gift card in Borders,
Waldenbooks and Borders Express stores across the country and
online at http://giftcards.borders.com/. The new "Lift Every Voice"
card comes in denominations ranging from $5 to $500 and can be used
to purchase anything in the store, making them an especially great
gift for friends and family all year long. About Borders, Inc.
Borders is a subsidiary of Borders Group, Inc., a $4.1 billion
global retailer of books, music, movies, periodicals and gift and
stationery items with over 30,000 employees and more than 1,100
stores worldwide primarily operating under the Borders(R) and
Waldenbooks(R) brand names. Currently, there are over 500 Borders
superstores in the U.S. that carry up to 200,000 titles. Customers
enjoy a comfortable shopping experience, as well as a host of
in-store events and community-centered activities when they visit
their local Borders stores. For more information, visit
http://www.bordersgroupinc.com/.
http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
http://photoarchive.ap.org/ DATASOURCE: Borders, Inc. CONTACT: Ann
Binkley, +1-734-477-2739, , or Kolleen O'Meara, +1-734-477-1224, ,
both of Borders, Inc. Web site: http://www.bordersgroupinc.com/
Company News On-Call: http://www.prnewswire.com/comp/106169.html
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