~ AVP Pro Beach Volleyball Tour celebrates 25th anniversary, includes 18 events and new sponsors LOS ANGELES, March 13 /PRNewswire-FirstCall/ -- AVP, Inc. (OTC:AVPI) (BULLETIN BOARD: AVPI) , a lifestyle sports entertainment company focused on professional beach volleyball, today announced its 2008 AVP Crocs Tour schedule. It includes 18 tour stops all over the continental United States, from Florida to New York and back to Southern California. The AVP will also observe its 25th anniversary July 19, 2008; the celebration will last throughout the season. The 2008 AVP Crocs Tour includes 18 stops -- 17 regular-season events and one post-regular season event -- to determine the best of the beach in Glendale, Ariz. Tickets to all 2008 Tour events will be available at http://www.avp.com/. April 11-13 - Miami, Fla. April 18-20 - Dallas, Tex. May 2-4 - Huntington Beach, Calif. May 8-10 - Charleston, SC May 24-26 - Louisville, Ky. May 30-June 1 - Atlanta, Ga. June 6-8 - Hermosa Beach, Calif. June 20-22 - Belmar, NJ July 4-6 - Boulder, Colo. TBA - Chicago, Ill. July 18-20 - Brooklyn, NY July 25-27 - Long Beach, Calif. Aug. 1-3 - San Diego, Calif. Aug. 29-31 - Cincinnati, Ohio Sept. 6-7 - Santa Barbara, Calif. Sept. 12-14 - San Francisco, Calif. Sept. 19-21 - Manhattan Beach, Calif. Sept. 26-28 - Glendale, Ariz. A detailed television broadcast schedule will be released soon. The AVP has continued its development of several promoter relationships, as well as creating new ones to help bring the action of the AVP to additional cities throughout the United States. This year, the AVP has partnered with Anschutz Entertainment Group (AEG), a top sports and entertainment company, to promote all of its Southern California stops. In other markets, local promoter partnerships are responsible for promoting events in their area, including tickets, hospitality, concessions and sponsorships. Event cities with local partners announced to date include: Miami (Miami Heat), Dallas (Hicks Sports Marketing Group), San Francisco (Giants Enterprises), Glendale (Ellman Companies), Atlanta (Atlanta Sports Council), Charleston (Family Circle Cup), Louisville (Blue Entertainment Sports Television (BEST) and Reach Event Marketing, Cincinnati (Reach Event Marketing), Brooklyn (Nets Basketball/Forest City Ratner Companies. AVP's strategic alliances with top local promoters allows the Tour to gain a stronger presence in event markets as well as year-round local marketing and outreach for each event. AVP continues to work with its blue chip sponsor base that includes internationally recognized brands such as Crocs, Anheuser-Busch, Gatorade, McDonald's, Jose Cuervo, Hilton Hotels & Hilton Garden Inn, Nature Valley Granola Bars, Nautica and Wilson. The AVP also has local sponsorships in various Tour cities. "We are excited to announce our 2008 tour schedule, and our 25th anniversary as an organization," said Leonard Armato, CEO and Tour Commissioner. "This upcoming year will be an especially exciting one, as fans will be able to watch the teams that will represent the United States in the 2008 Olympics right on their home soil and in their hometowns. I'm especially excited about our new partnership with AEG for our Southern California stops. We're confident that this new arrangement, and this year as a whole, will bring great things for our Tour." For more information on the AVP Crocs Tour please visit http://www.avp.com/. About AVP, Inc. AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Pro Beach Volleyball Tour (1983) and the AVP Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in professional beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles, Calif., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit http://www.avp.com/. Forward Looking Statements Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB. DATASOURCE: AVP, Inc. CONTACT: AVP Media, Alison Shapiro of BZA PR, +1-818-462-4607, , for AVP, Inc. Web site: http://www.avp.com/

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