PlanetOut, Inc. and Expedia.com Join Forces in Travel Partnership
03 Abril 2008 - 12:00PM
PR Newswire (US)
PlanetOut offers lesbian, gay, bisexual and transgender community
the best of online travel through exclusive integration with
Expedia SAN FRANCISCO, April 3, 2008 /PRNewswire-FirstCall/ --
Expedia.com(R), the world's leading online travel provider, has
partnered with PlanetOut Inc. (NASDAQ:LGBT), the leading media
company exclusively serving the lesbian, gay, bisexual and
transgender (LGBT) community, to be the exclusive travel booking
provider for PlanetOut Web sites, including PlanetOut.com
(http://www.planetout.com/travel), Gay.com
(http://www.gay.com/travel) and OutTraveler.com
(http://www.outtraveler.com/). Through this partnership, PlanetOut
will leverage the full offering of Expedia(R) travel content and
booking capabilities as well as integrating merchandising features
directly into its network of Web sites. PlanetOut's audience of
sophisticated travelers will benefit from the breadth of Expedia
content and services, enabling them to research, plan and purchase
their ideal vacations with confidence to destinations worldwide.
This partnership marks the first marketing efforts to the LGBT
community by Expedia. "It's a wonderful opportunity to partner with
the LGBT community and its trend-setting travelers," said Sarah
Pynchon, vice president of brand marketing for Expedia. "Working
hand-in-hand with PlanetOut will pair Expedia's extensive wealth of
content, booking tools and travel expertise with their passionate
audience, creating a more tailored travel planning experience." In
addition to providing booking capabilites for PlanetOut sites,
Expedia will participate in online and offline advertising
throughout the PlanetOut media network as well as sponsorship of
select PlanetOut events. "PlanetOut is proud to combine our
award-winning content with a leading brand such as Expedia.com,"
said Kevyn Lloyd Aiken, vice president of marketing, media sales
for PlanetOut. "We know from our proprietary research that
Expedia.com is already a preferred travel booking mechanism for the
LGBT community and look forward to partnering with Expedia to
further their market share in a community that spends more than
twice what the average American does on travel." About PlanetOut
Inc. PlanetOut Inc. is the leading media company exclusively
serving the lesbian, gay, bisexual and transgender (LGBT)
community. PlanetOut's brands include Gay.com, PlanetOut.com, The
Advocate (http://www.advocate.com/), Out (http://www.out.com/), and
The Out Traveler (http://www.outtraveler.com/), as well as other
publishing, direct marketing and e-commerce properties. PlanetOut,
based in San Francisco with additional offices in New York and Los
Angeles, offers FORTUNE 1000 and Global 500 advertisers access to
what it believes to be the most extensive network of gay and
lesbian people in the world. For more information, please visit
http://www.planetoutinc.com/. About Expedia.com Expedia.com(R) is
the world's leading online travel provider, helping millions of
travelers per month easily plan and book travel. Expedia.com
(http://www.expedia.com/) aims to provide personalized service, the
latest technology and the widest selection of vacation packages,
flights, hotels, rental cars, cruises and in-destination
activities, attractions, and services. With the Expedia(R) Best
Price Guarantee, Expedia.com promises to offer to its customers the
best rates available online for all types of travel, making it the
most comprehensive customer guarantee in online travel. Expedia.com
is an operating company of Expedia, Inc. (NASDAQ:EXPE). Expedia and
Expedia.com are either registered trademarks or trademarks of
Expedia, Inc. in the U.S. and/or other countries. Other logos or
product and company names mentioned herein may be the property of
their respective owners. (C) 2008 Expedia, Inc. All rights
reserved. CST: 2029030-40 DATASOURCE: PlanetOut, Inc.; Expedia,
Inc. CONTACT: Kevyn Lloyd Aiken of PlanetOut Inc., +1-212-209-5300,
; or Katrina Thomas of Expedia.com, +1-425-679-4317, Web site:
http://www.expedia.com/ http://www.planetoutinc.com/
http://www.advocate.com/ http://www.outtraveler.com/
http://www.out.com/
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