New for this year, the AVP Crocs Tour will feature the "Crocs Slam," "Crocs Cup Shootout presented by Bud Light" and "$1 Million Crocs Cup Championship" as parts of the 17-stop race for the Crocs Cup LOS ANGELES, April 22 /PRNewswire-FirstCall/ -- With more parity than ever, an immensely deep talent pool and the best beach volleyball players in the world, every weekend on the AVP Crocs Tour features a dramatic, high-energy beach volleyball event. However, by adding three new series this year, Crocs will undoubtedly make action on the 25th anniversary of the AVP more dramatic than the previous 24. AVP, Inc. (OTC:AVPI) (BULLETIN BOARD: AVPI) (http://www.avp.com/), a lifestyle sports entertainment company focused on professional beach volleyball, and Crocs (NASDAQ:CROX), have announced three new series to run throughout the 2008 season: the Crocs Slam, Crocs Cup Shootout and the unprecedented $1 Million Crocs Cup Championship. "The new Crocs Cup Shootout and Crocs Cup $1 Million Championship at the Manhattan Beach Open will raise the stakes for the Crocs Cup in all respects -- it will become our version of "march madness" said Leonard Armato, the CEO and commissioner of the AVP. "The Crocs Cup Shootout will be comprised of a series of events immediately following the Olympic Games that will focus people on our AVP stars and their four-week quest to secure 1) the coveted Crocs Cup; 2) the Manhattan Beach Open title - which is the oldest and most prestigious event in beach volleyball and 3) the biggest payday in beach volleyball history." From the beginning of the season through the eighth event in Belmar, N.J. (June 20-22), teams will earn single Crocs Cup points, similar to most of 2007. Then, the new series starts with the Crocs Slam, which is a run of five events from Boulder, Colo. (July 4-6) to San Diego (Aug. 1-3), which is the last event before the 2008 Summer Olympic Games in Beijing. These five events, four of which will be televised on NBC, will feature double Crocs Cup points and raised purses, both increases that will undoubtedly light a fire under players looking to contend for a piece of the Cup. After San Diego, the top 24 teams that were able to either capitalize early in the season or make a push during the Crocs Slam will earn a place in the first ever Crocs Cup Shootout presented by Bud Light, a four-event shootout similar to the PGA TOUR's FedExCup culminating with an unprecedented $1 million purse to the winning team. The first Shootout event will take place in Cincinnati (Aug. 29-31) with the top 16 teams moving on to Santa Barbara, Calif. (Sept. 6-7) the following week. From Santa Barbara, 12 teams move on to San Francisco (Sept. 12-14). Then, from there, only the top eight teams move on to the heralded $1 million Crocs Cup Championship in Manhattan Beach, Calif., the perfect place to crown the Crocs Cup champion. Those top eight teams face the last eight standing from the world's largest qualifier, which will be conducted on the Thursday prior to the tournament and will be open to AVP Crocs Tour teams who were eliminated from the Shootout, qualifier-level players, amateurs, etc. -- any team that signs up for a shot at history. It then becomes a single-elimination sprint for the $1 million purse, which is the largest ever offered in the sport of beach volleyball. "This formula was created to help bring the drama to a crescendo as the race for the Crocs Cup nears a close," said Ron Snyder, CEO of Crocs, Inc. "This has worked beautifully on the NASCAR Sprint Cup Series, the PGA TOUR and the LPGA, and we know with the raw product we already have in place, it will work beautifully for our remarkable athletes and the world-class volleyball they play." The Crocs Cup, a one-of-a-kind trophy designed exclusively for the AVP Crocs Tour by Tiffany and Co., was won in 2006 by Mike Lambert and Stein Metzger and by Phil Dalhausser and Todd Rogers last year. The outstanding women's team of Misty May-Treanor and Kerri Walsh has had a firm grip on the award both years. About AVP, Inc. AVP, Inc. is a leading lifestyle sports entertainment company focused on the production, marketing and distribution of professional beach volleyball events worldwide. One of the fastest growing entities in the sports world, the AVP operates two of the industry's most prominent national outdoor touring series, the AVP Crocs Pro Beach Volleyball Tour (established in 1983) and the AVP Crocs Hot Winter Nights Indoor Tour (launched in 2008). The AVP is set to stage more than 35 events throughout the United States in 2008 and features more than 150 of the top men and women competitors in the sport. At the 2004 Athens Olympics, AVP athletes representing the United States won gold and bronze. The medals were the first won by the U.S. women in beach volleyball, and the 2007 World Champions in each gender are AVP athletes. AVP is headquartered in Los Angeles., and the company's stock trades under the symbol AVPI on the OTC Bulletin Board. For more information, please visit http://www.avp.com/. About Crocs, Inc. Crocs, Inc. is a rapidly growing designer, manufacturer and retailer of footwear for men, women and children under the Crocs(TM) brand. All Crocs(TM) brand shoes feature Crocs' proprietary closed-cell resin, Croslite(TM), which represents a substantial innovation in footwear. The Croslite(TM) material enables us to produce soft, comfortable, lightweight, superior-gripping, non-marking and odor-resistant shoes. These unique elements make Crocs(TM) footwear ideal for casual wear, as well as for professional and recreational uses such as boating, hiking, hospitality and gardening. The versatile use of the material has enabled us to successfully market our products to a broad range of consumers. Crocs(TM) shoes are sold in more than 90 countries and come in a wide array of colors and styles. Please visit http://www.crocs.com/ for additional information. Forward Looking Statements: Some of the information in this press release may contain projections or other forward-looking statements regarding future events or the future financial performance of the Company. We wish to caution you that these statements involve risks and uncertainties and actual results might differ materially from those in the forward-looking statements, if we receive less sponsorship and advertising revenue than anticipated, or if attendance is adversely affected by unfavorable weather. Event-related expenses, such as for the stadium, transportation and accommodations, or security might be greater than expected; or marketing or administrative costs might be increased by our hiring, not currently planned, of a particularly qualified prospect. Additional factors have been detailed in the Company's filings with the Securities and Exchange Commission, including our recent filings on Forms 10-KSB and 10-QSB. DATASOURCE: AVP, Inc. CONTACT: Crystal Fukumoto of Brener Zwikel & Associates, +1-818-462-5605, for AVP; or Stephanie Koon of Crocs, Inc, +1-303-848-7198, Web site: http://www.crocs.com/ http://www.avp.com/

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