DXN Digitalfx International, Inc.

New Hire in Keeping with Strategic Management Additions LAS VEGAS, June 5 /PRNewswire/ -- DigitalFX International, Inc. (AMEX:DXN), a digital communications and streaming video solutions company, today announced that Abraham Sofer has joined the company as General Counsel to handle in-house legal matters in support of national and international operations and on-going expansion. With broad experience in corporate finance, tax, technology and marketing, Mr. Sofer will be assigned to consolidate and curtail outside legal costs of the company. Mr. Sofer most recently served as a consultant to several high-tech and green-tech companies in the areas of investments and the financial markets, structuring strategies to leverage their core competencies. His prior service included the positions of General Counsel and Partner for Aegis Capital Corporation based in Washington, D.C., Head of International Business Development for Lipa Meir & Co. in Tel Aviv, and as General Counsel and Interim President for Arco Computer Products based in Florida. Mr. Sofer has developed extensive SEC experience as lead attorney in a $350 million debt restructuring for Gilat Satellites, in the reverse merger of Nexgen Biofuels into Healthcare Technologies, and as a consultant to publicly traded companies for the IPO for Avis Europe and the IPO for Servision. Previously, as a senior tax attorney in two leading Wall Street firms, Mr. Sofer counseled US and foreign clients engaged in leveraged buy-outs, banking, syndications, real estate investments, sports marketing, international shipping, manufacturing, securities trading, hedging, acquisitions, and public offerings. "I am very impressed with DigitalFX's new generation of video technologies and the seamless integration of old fashioned tiered marketing in the evolving 21st century marketplace," stated DigitalFX new General Counsel Abraham Sofer. "The partnership between our company and our affiliates will enable DigitalFX to become a prominent leader in the emerging $12 billion video streaming industry. I look forward to working with our highly experienced and respected leadership team to shape the company's next phase of growth." "We are thrilled to have Mr. Sofer join us as our in-house legal counsel, as he fills a key open management position," DigitalFX Chief Operating Officer Mickey Elfenbein said. "Mr. Sofer has demonstrated extreme competence in a wide range of skills and, as a result, will be able to help us significantly reduce time to market on strategic initiatives, and lower the overall legal costs, thereby improving our bottom line revenues." Mr. Elfenbein noted that DigitalFX spent in excess of $500,000 last year on legal costs. Mr. Sofer holds a Bachelor of Law, cum laude, from the Tel Aviv School of Law, as well as a Master of Law from the University of Virginia. He is a member of the New York, District of Columbia and Israeli Bars. Mr. Sofer reports to Mr. Elfenbein. About DigitalFX International, Inc. DigitalFX International (AMEX:DXN) is a creator of web-based products such as streaming live and on-demand video, video email and digital storage that because of their extremely low cost for the first time brings the next generation Internet revolution to individuals through its http://www.helloworld.com/ , and small and medium-sized businesses via its http://www.firststream.com/. The company also develops and markets proprietary communication and collaboration services, and social networking software applications, including its flagship product, called The Studio. The Studio is a cost-effective, all-in-one, web-based solution that allows users to send email and video email, group chat with video, conduct a private, public or pay-per-view live webcast, upload digital content, and post videos on demand in multiple media formats. For more information about DigitalFX, please visit us at http://www.digitalfx.com/. To receive public information, including press releases, conference calls, SEC filings, profiles, investor kits, News Alerts and other pertinent information, please click on the following link: http://www.b2i.us/irpass.asp?BzID=1407&to=ea&s=0 FORWARD-LOOKING STATEMENTS The information contained herein includes forward-looking statements. These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward- looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward looking statements if they comply with the requirements of the Act. DATASOURCE: DigitalFX International, Inc. CONTACT: Investors, Mike Flanigan or Ted Tackaberry, Communication Initiatives, +1-888-724-0208, , or Amy Black, President, +1-702-938-9300, all of DigitalFX International Web site: http://www.digitalfx.com/ http://www.b2i.us/irpass.asp?BzID=1407&to=ea&s=0 http://www.helloworld.com/ http://www.firststream.com/

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