Smithfield Foods' Helping Hungry Homes(TM) Initiative and Celebrity Cook Paula Deen Aid D.C.-Area Families With 25,000-Pound Foo
07 Novembro 2008 - 4:30PM
PR Newswire (US)
WASHINGTON, Nov. 7 /PRNewswire-FirstCall/ -- Smithfield Foods and
celebrity cook Paula Deen, eager to help offset the needs of
families at risk of hunger during these uncertain economic times,
delivered a 25,000-pound meat donation to the Capital Area Food
Bank today as part of the Smithfield Foods Helping Hungry Homes(TM)
initiative. The donation equates to 100,000 servings of much-needed
protein for hungry families. Already challenged with the highest
poverty rate in the nation for school-age children, the Capital
Area Food Bank has experienced a drastic 248 percent increase in
calls to its Hunger Lifeline, an emergency food referral line, in
the last six months versus the same time period last year. When
added to a similar donation Smithfield Foods made last spring,
Helping Hungry Homes has now donated 55,000 pounds of meat to the
Capital Area Food Bank this year. The donations equate to
approximately 220,000 servings for those facing food insecurity in
the Washington, D.C. area. "During tight economic times, those who
have the least suffer the most," said C. Larry Pope, president and
chief executive officer of Smithfield Foods. "We welcome this
opportunity to renew our commitment to feeding families with this
Helping Hungry Homes donation." Deen, best-selling author and host
of Paula's Home Cooking and Paula's Party on the Food Network,
helped Smithfield Foods launch Helping Hungry Homes last spring
with a 10-city tour that distributed enough food to serve a million
people. Deen, along with Smithfield Foods' employees and Capital
Area Food Bank staff and volunteers, helped unload today's meat
donation. "We want to do whatever we can to make things better for
families who are experiencing tough times," Deen said. "At some
point in our lives, we've either needed some help or known others
who need help. This is the chance for all of us to join together to
help those in need, particularly our children. It breaks my heart
to think of kids going to bed hungry every night. All of us have to
do something about it. That's why we're here." According to the
Capital Area Food Bank, the poverty rate for school children ages
five to 17 in D.C. is 51.3 percent. That translates into one in
every two children in the metropolitan area who is at risk of
hunger. "Smithfield Foods is a wonderful example of how corporate
partners can make a significant impact in the struggle to end
hunger," said Lynn Brantley, president and chief executive officer
of the Capital Area Food Bank. "Not only does this donation help
the thousands of families who face empty cupboards and suffer
quietly, it also shines a spotlight on the escalating issue of
hunger during these troubling economic times. We appreciate
Smithfield Foods' commitment to addressing hunger." The
25,000-pound donation included sliced sandwich meats, pork ribs and
Paula Deen's Crunchy Honey Glazed Spiral Sliced Hams. Smithfield's
Gwaltney(R) and Esskay product brands can be found in Washington,
D.C.-area stores. Smithfield Foods' Helping Hungry Homes initiative
was established to help ensure that American families in need do
not go hungry. Smithfield Foods and its independent operating
companies have a long history of stocking food banks, supporting
after-school nutrition programs and community-based groups that
support local families in need, and providing food relief in the
wake of natural disasters. The Capital Area Food Bank is the
largest public, nonprofit hunger and nutrition education resource
in the Washington, D.C., metropolitan area. Each year the food bank
distributes 20 million pounds of food, including 6 million pounds
of fresh produce, to more than 700 partner agencies. The Capital
Area Food Bank was founded on Dr. Martin Luther King, Jr.'s
birthday, January 15, in 1980. Smithfield Foods is a global food
company with operations in 13 countries through wholly owned
subsidiaries and joint ventures. Headquartered in Smithfield, Va.,
the company produces more than 50 brands of pork and turkey
products and more than 200 gourmet foods. Employing more than
52,000 people across the globe, Smithfield Foods is the world's
largest producer and processor of pork and a leader in turkey
processing. Photos are available on request. DATASOURCE: Smithfield
Foods CONTACT: Amy Richards of Charleston|Orwig, Inc.,
+1-262-563-5100, or +1-712-527-2011, , for Smithfield Foods
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