Photos: Pittsburgh(R) Paints' New Hacienda Style Color Palette Inspired by Newly Released Book
13 Novembro 2008 - 3:08PM
PR Newswire (US)
PITTSBURGH, Nov. 13 /PRNewswire/ -- The warm tones of Mexican style
and design are now easier for homeowners to make their own with
Pittsburgh Paints' recent introduction of the Hacienda Style Color
Palette. Collaborating with Karen Witynski and Joe P. Carr,
award-winning authors of eight books on Mexican design, Pittsburgh
Paints has developed a color palette that goes hand-in-hand with
the authors' newly released book -- Hacienda Style (Gibbs-Smith,
$39.95 Hardcover, May). To view the Multimedia News Release, go to:
http://www.prnewswire.com/mnr/pittsburghpaints/35651/ Mirroring the
timeless appeal and rustic elegance of Mexico's old-world country
estates, the Hacienda Style Color Palette features 18 colors, 15 of
which are completely new additions to Pittsburgh Paints' The Voice
of Color(R) program. With traditional hacienda colors such as
Ticul, Sol de Yucatan and Rojo Colonial, homeowners and designers
everywhere can now incorporate the grace and essence of hacienda
living. "With its rugged, romantic beauty, rich colors and
time-honored natural textures, hacienda style is becoming an
ever-increasing design influence," said Witynski. "Walls become
their own decorative accent. The traditional paint colors available
from Pittsburgh Paints help homeowners and designers achieve
classic hacienda style." As book authors, designers and gallery
owners, Witynski and Carr have been at the forefront of the Mexican
design movement for more than 25 years. They have worked on
residential and commercial design projects throughout the U.S. and
Mexico, including restaurants, resorts, and an 18th-century Yucatan
hacienda. In Hacienda Style, Carr and Witynski celebrate the
Mexican hacienda's rich architectural legacy and the recent
restoration renaissance that has brought these architectural
treasures back to life. In collaboration with Pittsburgh Paints,
Carr and Witynski drew inspiration for the new color palette from
the rich colors and colonial design elements found in Mexican
haciendas--elegant arcaded facades awash in saturated tones,
stone-carved columns, lofty beamed ceilings, old painted doors,
handcrafted clay tiles, rustic antiques and vibrant interiors
painted with colorful wainscots and stencil patterns. From
sun-drenched hues to deep jewel tones, and rough-hewn wood to
organic, earthy elements, the Hacienda Style collection is a rich
entrance to the world of Mexican haciendas and their
ever-increasing influence on contemporary design. "Color is a key
component of hacienda style and we are proud to be able to
introduce the Hacienda Style Color Palette," said Tom Dougherty,
marketing manager, Pittsburgh Paints. "The new colors are unique to
Pittsburgh Paints -- customers looking to tap into this emerging
design trend now have yet another reason to turn to our brand. We
continue to offer high-quality paints that allow homeowners and
designers to express their own unique style through color."
Pittsburgh Paints developed The Voice of Color program on the
premise that every color has an emotional association and that
individuals are drawn to different colors for reasons inherently
tied to their unique personalities. With more than 1,800 colors to
choose from, the program offers an integrated, comprehensive design
system that offers tools and materials to redefine the world of
color. By identifying their color personality, the program assists
consumers in following a simple path to choosing colors for their
surroundings. Among The Voice of Color elements are the Color Sense
Game(TM), exclusive color families and color palettes -- such as
Hacienda Style and Fallingwater(R) inspired colors -- unique
decorating color chips, wet paint sample program, and Web site. All
18 colors from the Hacienda Style Color Palette are available in
any of Pittsburgh Paints' paint lines, including the
environmentally responsible Pure Performance(R). The first paint to
receive Green Seal(R) Class A Certification, Pure Performance is a
premium quality paint that has zero VOCs and features minimal odor
during application and drying. The Hacienda Style Color Palette is
available at Pittsburgh Paints dealers nationwide. To find the
dealer nearest you, experience the beauty and striking colors of
Hacienda Style and to order Hacienda Style idea cards, please visit
the Pittsburgh Paints color Web site at
http://www.voiceofcolor.com/. Hacienda Style is available at your
local bookstore. For book previews and hacienda design elements,
visit the authors' Web site at http://www.haciendastyle.com/. PPG
Color Leadership PPG employs more than 20 color stylists around the
world, each specializing in different markets, who collaborate to
determine styles and color trends for the home, electronics, and
automobiles. PPG's unique position as a color leader in multiple
markets allows it to observe and translate emerging global color
trends for its customers' applications -- from consumer goods to
automotive color, from residential to commercial to industrial
design. Company Information Pittsburgh Paints has been providing
quality paints for more than 100 years to consumer, commercial, and
industrial markets. Consumer brands include Manor Hall, SunProof
and Pure Performance Paints. Pittsburgh Paints are manufactured by
PPG. Pittsburgh-based PPG is a global supplier of paints, coatings,
chemicals, optical products, specialty materials, glass and fiber
glass. The company has more than 150 manufacturing facilities and
equity affiliates and operates in more than 60 countries. PPG
shares are traded on the New York Stock Exchange (symbol: PPG). For
more information, visit http://www.ppg.com/.
http://www.prnewswire.com/mnr/pittsburghpaints/35651/DATASOURCE:
Pittsburgh Paints CONTACT: Craig Pellegrini for Pittsburgh Paints,
+1-412-394-6649, ; or Dee Schlotter, Brand Manager, Color,
Pittsburgh Paints, +1-412-434-4172, Web Site: http://www.ppg.com/
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