Beasley Broadcast Group Renews Diary Market Contract with Arbitron
22 Abril 2009 - 4:15PM
PR Newswire (US)
Leading radio group picks Arbitron over competition COLUMBIA, Md.,
April 22 /PRNewswire-FirstCall/ -- Arbitron Inc. (NYSE: ARB)
announced today that it has renewed a multi-year agreement with
Beasley Broadcast Group, Inc. for diary-based radio ratings
services in five markets: Augusta, Georgia; Fayetteville, North
Carolina; Ft. Myers, Florida; Greenville-New Bern-Jacksonville,
North Carolina; and Wilmington, Delaware. "This commitment
demonstrates our confidence in Arbitron," said Mr. George Beasley,
Chairman and Chief Executive Officer, Beasley Broadcast Group.
"Beasley Broadcast has enjoyed a long-term relationship with
Arbitron and we look forward to continuing this association in our
large- and mid-size markets." Beasley Broadcast Group, Inc. has
previously signed for the Arbitron Portable People Meter radio
ratings services in Philadelphia and for PPM services in Las Vegas
and Miami when Arbitron commercializes the service in those
markets. About Beasley Broadcast Group Founded in 1961, Beasley
Broadcast Group, Inc. is a radio broadcasting company that owns or
operates 44 stations (27 FM and 17 AM) located in eleven large- and
mid-size markets in the United States. About Arbitron Arbitron Inc.
is a media and marketing research firm serving the media -- radio,
television, cable and out-of-home -- as well as advertisers and
advertising agencies. Arbitron's core businesses are measuring
network and local market radio audiences across the United States;
surveying the retail, media and product patterns of local market
consumers; and providing application software used for analyzing
media audience and marketing information data. The company has
developed the Portable People Meter, a new technology for media and
marketing research. Arbitron's headquarters and its world-renowned
research and technology organizations are located in Columbia,
Maryland. Portable People Meter(TM) and PPM(TM) are marks of
Arbitron Inc. Arbitron Forward-Looking Statements This press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995. The
statements regarding Arbitron Inc. and its subsidiaries in this
document that are not historical in nature, particularly those that
utilize terminology such as "may," "will," "should," "likely,"
"expects," "anticipates," "estimates," "believes," or "plans," or
comparable terminology, are forward-looking statements based on
current expectations about future events, which we have derived
from information currently available to us. These forward-looking
statements involve known and unknown risks and uncertainties that
may cause our results to be materially different from results
implied in such forward-looking statements. These risks and
uncertainties include, in no particular order, whether we will be
able to: -- absorb costs related to legal proceedings and
governmental entity interactions and avoid related fines,
limitations, or conditions on our business activities; --
successfully commercialize our Portable People Meter(TM) service;
-- successfully manage the impact on our business of the current
economic downturn generally, and in the advertising market, in
particular, including, without limitation, the insolvency of any of
our customers or the impact of such downturn on our customers'
ability to fulfill their payment obligations to us; -- successfully
maintain and promote industry usage of our services, a critical
mass of broadcaster encoding, and the proper understanding of our
audience measurement services and methodology in light of
governmental regulation, legislation, litigation, activism, or
adverse public relations efforts; -- compete with companies that
may have financial, marketing, sales, technical, or other
advantages over us; -- successfully design, recruit and maintain
PPM panels that appropriately balance research quality, panel size,
and operational cost; -- successfully develop, implement, and fund
initiatives designed to increase sample sizes; -- complete the
Media Rating Council, Inc. ("MRC") audits of our local market PPM
ratings services in a timely manner and successfully obtain and/or
maintain MRC accreditation for our audience measurement business;
-- renew contracts with key customers; -- successfully execute our
business strategies, including entering into potential acquisition,
joint-venture or other material third-party agreements; --
effectively manage the impact, if any, of any further ownership
shifts in the radio and advertising agency industries; --
effectively respond to rapidly changing technological needs of our
customer base, including creating new proprietary software systems,
such as software systems to support our cell phone-only sampling
plans, and new customer services that meet these needs in a timely
manner; -- successfully manage the impact on costs of data
collection due to lower respondent cooperation in surveys, consumer
trends including a trend toward increasing incidence of cell
phone-only households, privacy concerns, technology changes, and/or
government regulations; -- successfully develop and implement
technology solutions to encode and/or measure new forms of media
content, delivery and advertising in an increasingly competitive
environment; and -- realize the anticipated savings from the
Company's workforce and expense reduction program. There are a
number of additional important factors that could cause actual
events or our actual results to differ materially from those
indicated by such forward-looking statements, including, without
limitation, the risk factors set forth in the caption "ITEM 1A. --
RISK FACTORS" in our Annual Report on Form 10-K for the year ended
December 31, 2008, and elsewhere, and any subsequent periodic or
current reports filed by us with the Securities and Exchange
Commission. In addition, any forward-looking statements contained
in this document represent our estimates only as of the date
hereof, and should not be relied upon as representing our estimates
as of any subsequent date. While we may elect to update
forward-looking statements at some point in the future, we
specifically disclaim any obligation to do so, even if our
estimates change. DATASOURCE: Arbitron Inc. CONTACT: Thom Mocarsky,
+1-410-312-8239, or Jessica Benbow, +1-410-312-8363, , both for
Arbitron Inc. Web Site: http://www.arbitron.com/
Copyright