SAU PAULO, May 8 /PRNewswire-FirstCall/ -- VIVO Participacoes S.A. (VIVO) (Bovespa: VIVO3 [ON = Common Shares] / VIVO4 [PN = Preferred Shares]; NYSE: VIV), announced its consolidated results for the first quarter 2009 (1Q09). Translating into practices its new positioning, summarized under the expression "Vivo - Connection Like Any Other Available", Vivo makes every effort to be the best option among all the mobile telephone operators in Brazil. The nationwide coverage, the efficiency and quality of its network, the best service plans and a complete portfolio of handsets, are some of elements which express the Company's commitment to enable people to connect themselves each time more, at any time, in any place. This is the way Vivo has managed to ensure sustainable results and reaffirm its market leader position. R$million 1Q09 4Q08 1Q08 Net Revenue 4,020.1 4,268.3 3,681.3 Total Operating Costs (2,816.2) (2,872.0) (2,376.1) EBITDA 1,203.9 1,396.3 1,065.2(*) EBITDA Margin (%) 29.9% 32.7% 28.9%(*) Net Result 123.5 215.5 97.6 Number of customers (thousand) 45,641 44,945 38,309 Market share 29.7% 29.8% 30.4% Net Additions (thousand) 696 2,668 925 (*) Excluding the reversal provision of ICMS of Telemig Celular In March, Vivo's customer base reached 45,641 thousand customers, with a 29.7% market share, reaffirming its leadership in the domestic market; The customer base grew 19.1% in the quarter as compared to the same period of last year; Worthy of mention is the 20.4% growth in the post-paid customer base in 1Q09 over 1Q08, with a share of net adds in the quarter of 67%, in this segment, thus improving the mix; In 1Q09, Vivo managed to attract 696 thousand new customers, with 23.0% in share of net additions; Net Service Revenue of R$3,669.7 million, an increase of 21.4% over 1Q08 according to the corporate law and 9.6% in the combined basis over the same period of last year; Self-supported data and VAS revenue, which grew 29.0% and 16.6% in the comparison with 1Q08 and 4Q08, respectively, representing 12.1% of the net service revenue; EBITDA margin in the quarter of 29.9%, a growth of 1.0 percentile point over 1Q08, in a comparison pursuant to the Brazilian corporate law. EBITDA reached R$ 1,203.9 million in the quarter, a growth of 25.2% in comparison with 1Q08, pursuant to the Brazilian corporate law; Net profit of R$ 123.5 million in the quarter, 26.5% higher than the figure recorded for 1Q08; To download the complete version of the Company's earnings release, please visit our website: http://www.vivo.com.br/ir DATASOURCE: VIVO Participacoes S.A. CONTACT: Ernesto Gardelliano, Carlos Raimar Schoeninger, Janaina Sao Felicio, VIVO - Investor Relations, +55 11 7420-1172, Web Site: http://www.vivo.com.br/ir

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