Cars.com Partners With NIADA to Develop Free DealerADvantage Bootcamp Webinar Series to Help Independent Dealers Manage Profitab
26 Junho 2009 - 3:57PM
PR Newswire (US)
CHICAGO, June 26 /PRNewswire/ -- Cars.com announced today that it
will partner with NIADA to produce an online training program
specifically developed for independent dealers. The free
DealerADvantage Bootcamp sessions are designed to help dealers more
profitably manage their operations. Topics range from balancing
floorplan debt-to-equity ratios to implementing effective online
advertising and internet sales processes. "Given the daily demands
of running their business, independent dealers typically find
themselves with little time to attend conventions and workshops for
the ongoing training they need," said Ralph Ebersole, director of
automotive consulting and dealer training at Cars.com. "The
DealerADvantage Bootcamp series allows them to discuss and learn
the latest strategies and tactics without cost or having to leave
their stores." "We value partners such as Cars.com who show a true
commitment to our dealers and the success of their business," said
Mike Linn, CEO of NIADA. "Particularly in the current economy, only
by working together can we as an industry move forward." The 2009
DealerADvantage Bootcamp sessions begin on July 24 and continue
through Dec. 4. The 45-minute workshops include: -- July 24:
Balancing Debt-to-Equity Ratio in Your Floorplan -- Aug. 21:
Building the Right Inventory -- Sept. 25: Bringing Your Brand
Online: Making the Transition to a Digital Dealership -- Oct. 16:
Optimizing Your Process -- Nov. 20: Measuring Your Investment --
Dec. 4: Web 2.0: Advanced Brand-Building Techniques The
DealerADvantage Bootcamp sessions will be led by a Cars.com
automotive consulting and dealer training expert. Automotive retail
industry panelists also will participate to provide their
perspective and practical tips dealers can use at their stores.
Dealers do not have to be Cars.com customers to attend the
webinars, but they must download free WebEx software
(http://www.webex.com/) to participate. In addition to
DealerADvantage Bootcamp, Cars.com offers a comprehensive dealer
training program, at no cost, that includes in-market and web-based
training workshops and a monthly enewsletter. Information can be
found at http://www.dealers.cars.com/dealer_resources.php. About
NIADA The National Independent Automobile Dealers Association
(NIADA) http://www.niada.com/, founded in 1946, has represented
quality independent automobile dealers for more than 60 years.
NIADA assists its members in becoming more successful within the
used motor vehicle industry. Through membership in NIADA, members
join with more than 20,000 other professional automobile dealers
who share the dream of financial prosperity for their business.
NIADA is the industry's legislative representative -- working hard
every day to protect dealer and consumer interests. The association
consistently brings forward industry education, valuable industry
information along with services and benefits designed to prepare
members for an ever-changing marketplace. As a consumer friendly
association, automotive consumer information can be found on
http://www.autoconsumer.tv/. About Cars.com Cars.com is the leading
destination for online car shoppers, offering credible,
easy-to-understand information from consumers and experts to help
buyers formulate opinions on what to buy, where to buy and how much
to pay for a car. With comprehensive pricing information,
side-by-side comparison tools, photo galleries, videos, unbiased
editorial content and a large selection of new- and used-car
inventory, Cars.com puts millions of car buyers in control of their
shopping process with the information they need to make confident
buying decisions. Launched in June 1998, Cars.com is a division of
Classified Ventures, LLC, which is owned by leading media
companies, including Belo (NYSE:BLC), Gannett Co., Inc. (NYSE:GCI),
The McClatchy Company (NYSE:MNI), Tribune Company and The
Washington Post Company (NYSE:WPO). DATASOURCE: Cars.com CONTACT:
Brian R. Hannan, Trade Communications Manager of Cars.com, direct,
+1-312-601-5519, mobile, +1-312-218-0788, Web Site:
http://www.cars.com/ http://www.niada.com/
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