Each Time Members Upload Photos or Videos Illustrating Four Weekly Summer Themes, They Are Entered to Win a LUMIX GH1 Camera or VIERA G10 Plasma TV SECAUCUS, N.J., Aug. 10 /PRNewswire-FirstCall/ -- To inspire existing community members and engage new ones on its growing social networking site, http://www.livinginhd.com/, Panasonic announced today the End of Summer Celebration, a month-long weekly giveaway, ending Labor Day, marking memorable summer moments through online photo and video sharing. First-time users are automatically entered into the sweepstakes by visiting http://www.livinginhd.com/, joining the community, and submitting their favorite summer photos or videos that meet the weekly theme. Entrants can also include a caption that provides viewers with helpful information about the content's subject. The photos and videos uploaded to the site will spark ideas for summer weddings, vacations and foods, while giving members the chance to win their choice of either the critically acclaimed LUMIX DMC-GH1 digital camera or a 50-inch VIERA G10 Series Plasma TV. Each photo or video submission will help build an engaging and interactive community resource for ideas and conversations about four common summer themes: -- (Week 1) Weddings: Between the creative cakes, colorful flowers, beautiful dresses, and exotic venues, weddings can be a work of art. Submit your favorite photos or videos from your own big day or someone else's to inspire brides and grooms to be. Don't forget to include an informational caption so other couples can benefit from your experience. -- (Week 2) Great American Roadtrip: With wallets feeling tight all around, many people traded flights to far off-places for an old-fashioned Route-66 road trip this summer. Share favorite U.S. landscape shots you took while on the road and tell us where to go for that picture-perfect view. Also during this week, look for a Webinar on ideas for capturing great landscape photos. -- (Week 3) Vacations for Two: From a quiet beach to a cabana hideaway, we want to know the coziest places you've vacationed this summer -- just the two of you. Share a photo or video to fill us in on some insider secrets or travel tips so others can enjoy a getaway of their own. -- (Week 4) Food Creations: There's nothing better than a delicious barbecue or afternoon picnic under the summer sun. Show us the gourmet treats you've been enjoying that will make us want to light up the grill or get back into the kitchen! If you'd like to share family secrets, include your recipe as a blog post or cite your favorite cookbook in the caption of the photo or video so we can taste your creations. LivinginHD.com is a social networking site designed to demystify High Definition and "unconfuse" the consumer. Members share insights, opinions and advice with others interested and enthusiastic about the world of HD. The site also helps people find creative inspiration on how to use their HD products in exciting ways, as well as interact with technical experts, view a wide range of useful member-created How-To Videos about products and projects, and participate in in-depth communal conversations about experiences, ideas and creative discoveries. The Panasonic LUMIX GH1 digital camera is the newest member of the company's revolutionary LUMIX G Micro System offering professional-level still photos and HD Video performance while still consumer friendly enough for entry level DSLR consumers. This 12.1-megapixel camera has been awarded the 2008 Camera of Year by Popular Photography & Image magazine and offers groundbreaking technology as the world's first entry into the Micro Four Thirds Standard system camera segment for advanced imaging capabilities. The Panasonic LUMIX GH1 camera is valued at $1499.95. Panasonic's VIERA G10 Series Plasmas are THX Certified and deliver a 40,000:1 Native Contrast Ratio for deep, real black reproduction and 1080 lines of Moving Picture Resolution for the ultimate in picture quality with no motion artifacts to distract the viewer -- ideal when watching fast action content such as sports and action movies or when playing video games. The G10 Series models also feature Panasonic's proprietary VIERA CAST technology giving consumers access to a growing range of targeted web sites including Amazon Video On Demand, You Tube(TM), Picasa Photo Album(TM), Bloomberg News and a weather channel. The Panasonic VIERA G10 46-inch Plasma TV is valued at $1499.95. More information about the sweepstakes, including complete rules and requirements, can be found online at livinginhd.com In addition to the product giveaway, Panasonic is now accepting applications for additional Living in HD Family program participants. Eligible participants for the program can be a family, couple, single person, group of friends, co-workers -- anyone who is enthusiastic about becoming a part of this special HD community. Interested individuals and groups can apply online at http://www.livinginhd.com/hd/app/registerForm.htm. About Living in HD First launched in August 2007, the Living in HD Family program examines how real people use technology in their every day lives. Participating families receive a free suite of interconnected High Definition products including VIERA Flat Panel HDTVs, home theater systems, Blu-ray Disc(TM) players, LUMIX digital cameras and HD camcorders. They provide feedback on how they use the products in their everyday lives and share their own inspirational and creative project ideas at the LivinginHD.com community website. To date, 60 families have been selected and are participating in the LiHD Family program with 100 expected to be selected and participating by 2010. About Panasonic Consumer Electronics Company Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. Information about Panasonic products is available at http://www.panasonic.com/. Additional company information for journalists is available at http://www.panasonic.com/pressroom. DATASOURCE: Panasonic CONTACT: Blayne Murphy, Cohn & Wolfe, +1-212-798-9763, , or Chris De Maria, Panasonic, +1-201-348-7182, Web Site: http://www.panasonic.com/ http://www.livinginhd.com/

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