Harris Bank Celebrates J.D. Power and Associates Award for Customer Satisfaction in New Ad Campaign
17 Agosto 2009 - 10:00AM
PR Newswire (US)
New Commercials from Element 79 Reintroduce Hubert the Lion and Pay
Homage to his Late Creator, Animator Sam Koukios CHICAGO, Aug. 17
/PRNewswire/ -- Harris Bank today debuted a new advertising
campaign by Chicago agency Element 79, celebrating Harris Bank's
receipt of J.D. Power and Associates Highest Rank in Retail Banking
in the Midwest Region in a Tie for Customer Satisfaction. The new
advertising will air regionally in Chicago, Indianapolis and
Milwaukee. The three new 15-second television spots also mark the
return of Hubert the Lion to television for the first time in 12
years, as Harris Bank celebrates the life of Sam Koukios, the
artist behind Hubert for the last 30 years. Koukios passed away on
June 22, at age 79. "In these times, an award for Customer
Satisfaction, especially in Retail Banking, is truly a point of
pride," said Justine Fedak, Chief Marketing Officer at Harris Bank.
"Sam Koukios understood the magic of Hubert the Lion. He helped
shape his spirit and his character, representing Harris Bank's
6,000 employees in a way that made each of us proud. We are honored
to pay tribute to Sam by bringing Hubert back to TV after a decade
to help celebrate this award." The debut spot, "Thank You,"
features a picture of Hubert the Lion and Koukios among customer
letters of appreciation posted on a bulletin board, while others in
the campaign will bring Hubert to life in animated form. This new
advertising is a fitting extension of Harris' successful
customer-service-centric "Here to Help" campaign, which has been
running in the bank's markets over the past three years. New spots
within the long running campaign will break in the fall. "With this
campaign, we wanted to honor both Harris customers who voted Harris
number one in customer service and the employees whose exceptional
customer service made the award possible," said Alan Spindle,
Creative Director at Element 79 Chicago, who created the work along
with Resolution Digital Studios and Calabash Animation Studios. "At
the same time," said Mr. Spindle, "we wanted to acknowledge the
spirit embodied by Hubert and the role that Sam played in the rich
history of Harris Bank." About Harris Bank Harris Bank is an
integrated financial service organization providing more than 1.2
million personal, business and corporate clients with banking,
lending, investing and wealth management solutions. The
organization is a member of the BMO Financial Group (NYSE, TSX:
BMO), which also provides corporate and investment banking services
in the U.S. under the BMO Capital Markets name. About Element 79
Founded in 2001, Element 79 is a part of Omnicom Group, Inc. A
streamlined, highly efficient advertising agency, Element 79
creates business building brand idea platforms for its clients.
Specializing in executing these ideas in both the digital/online
arena and via traditional media, Element 79 is fully committed to
helping its clients win by providing better creative solutions in a
simpler, faster fashion. Clients include Alberto Culver, American
Family Insurance, Amway, Central DuPage Hospital, Children's
Memorial Hospital, Celebrity Cruises, ConAgra Foods, Harris Bank,
Leap Wireless, Redbox and Supercuts. For more information, please
visit http://www.element79.com/. Harris is a trade name used by
various financial service subsidiaries of Harris Financial Corp.
Banking products and services are provided by Harris N.A., The
Harris Bank, N.A. and their bank affiliates, Members FDIC.
Brokerage products are offered through Harris Investor Services,
Inc. (HIS), a registered broker/dealer, member FINRA/SIPC, and
SEC-registered investment adviser. Insurance and annuities are
offered through Harris Bancorp Insurance Services, Inc. (HBIS).
Investment banking services are provided by BMO Capital Markets
Corp. (BMOCM), a registered broker dealer and member NYSE, FINRA
and SIPC. HIS, HBIS and BMOCM are affiliated companies and are
wholly owned subsidiaries of Harris Financial Corp. Products
offered by HIS, HBIS and BMOCM are Not Insured by the FDIC or any
Federal Government Agency, Not a Deposit of or Guaranteed by Any
Bank or Bank Affiliate, May Lose Value. The purchase of insurance
or an annuity is not a condition to any bank loan or service.
Financial planning and investment advisory services are provided by
Sullivan, Bruyette, Speros & Blayney, Inc., an SEC registered
investment adviser. Family Office Services are provided by Harris
myCFO, Inc. Investment advisory services are offered by Harris
myCFO Investment Advisory Services LLC, a SEC-registered investment
adviser and wholly-owned subsidiary of Harris myCFO, Inc.
Investment advisory services to institutional clients are provided
by Harris Investment Management (HIM), a SEC-registered investment
adviser. Not all products and services are offered in every state
and/or location. DATASOURCE: Harris Bank CONTACT: James Kappel of
Harris Bank, +1-312-461-2478, ; or Leah Barrett of Element 79,
+1-312-233-8254, Web Site: http://www.harrisbank.com/
http://www.element79.com/
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