Positioning for Specialty Retail Sales; Product to be Featured
on Rachael Ray Show
BELLEVUE, WA, June 7 /PRNewswire-FirstCall/ - The Tradeshow
Marketing Company, Ltd. (Pink Sheets: TSHO), a direct sales company
that represents and markets unique consumer products in direct
response TV (DRTV) and trade show demonstration sales environments,
today announced results from the Company's Ultimate Squeegee(TM)
DRTV campaign test.
"The sales figures from the broader Ultimate Squeegee DRTV
campaign test developed slowly in the initial stages, but increased
late in the campaign as the benefits of repetition began to show in
the order rates," said Luniel de
Beer, President and CEO of Tradeshow Marketing. "Although
the results were not at the levels we had expected, we believe
there are opportunities for success within the select DRTV sales
channels that we are advancing. Additionally, we plan to broaden
the campaign to include specialty retail opportunities for both
consumer and commercial audiences in order to increase the
product's exposure to key audiences. We believe a retail sales
program coupled with a focused DRTV campaign may increase the
opportunities for success of the Ultimate Squeegee."
Additionally, the Ultimate Squeegee will be featured on the
top-rated day time television Rachael Ray Show as part of its
popular "Human Lab" segment, in which viewers sample various
products and provide their comments and opinions on real-world
usability and results. The segment has been taped and will air in
September according to the show's producers.
Luniel de Beer commented, "We are
excited to have the Ultimate Squeegee featured on the Rachael Ray
Show, which we hope will assist in furthering our recent expansion
efforts in retail sales. In addition, we continue to expand
Tradeshow Marketing's product representation for additional
opportunities to launch products in DRTV, such as our recently
announced g-Spout product, which begins its DRTV test campaign
today."
For more information about Tradeshow Marketing, please visit the
Company's web site at www.tsho.com. Shareholders of Tradeshow
Marketing who would like to be added to the Company's email
distribution list can send their contact information to
ir@tsho.com. For ordering and instructional information on the
Ultimate Squeegee, please visit the product Web site at
www.ultimatesqueegee.com.
About The Tradeshow Marketing Company
The Tradeshow Marketing Company, Ltd. is a publicly traded
consumer-products company focused on the development and
distribution of unique products that have broad appeal and improve
the lives of consumers. The company operates a direct demonstration
business via trade shows and exhibitions throughout North America, and various product-specific
e-commerce web sites. The company was established in 2003, and is
headquartered in Bellevue,
Washington.
All company or product names used are the property of their
respective owners and may be the trade marks(TM), service
marks(SM), or registered marks(R) of other companies, and are used
for information purposes only and to their owners' benefit, without
intent to infringe.
Safe Harbor Statement
This release contains "forward-looking statements" within the
meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
and such forward-looking statements are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act
of 1995. "Forward-looking statements" describe future expectations,
plans, results, or strategies and are generally preceded by words
such as "may", "future", "plan" or "planned", "will" or "should",
"expected", "anticipates", "draft", "eventually", or "projected".
You are cautioned that such statements are subject to a multitude
of risks and uncertainties that could cause future circumstances,
events, or results to differ materially from those projected in the
forward-looking statements, including the risks that actual results
may differ materially from those projected in the forward-looking
statements as a result of various factors, and other risks
identified in the company's SEC filings.
SOURCE Tradeshow Marketing Company Ltd.
